Monday, April 27, 2020

PAYBACK India encourages members to fight Corona crisis by donating Loyalty Points to help Save Lives

 PAYBACK India has partnered with TATA Trust and World Vision for members to voluntarily
donate PAYBACK loyalty points to help families & individuals in financial distress or need medical essential like face masks, gloves, sanitizers et al or need food supplements

 Under #PAYBACKTOSociety campaign, PAYBACK has been spreading awareness and engaging
with members on how to fight corona crisis by staying safe in their houses Mumbai, April 27 th , 2020: PAYBACK India, the country’s largest multi-brand loyalty program, recently launched a campaign – Save more than just money with Points under #PAYBACKToSociety drive for its over 100 Million members. Under this initiative, PAYBACK is encouraging members to make use of accumulated PAYBACK loyalty points by voluntarily donating as much as they can to save lives and help families or individuals in financial stress or need personal protective equipment like face masks, gloves, sanitizers et al to fight corona virus.

For this initiative, PAYBACK India has partnered with TATA Trust and World Vision, where members can voluntarily donate a minimum 1000 points to up to 20,000 points, which will be
used to provide personal protective equipment, ration for families, food supplements or any
essential items for needy individuals and families.

PAYBACK India has been running its #PAYBACKToSociety digital campaign since the lockdown
began as its effort to help the government by continuous engagement with members in
spreading awareness on the health pandemic, innovative ways to fight it by practicing social
distancing and how to make staying safe at homes or premises an enjoyable period.
For the same, PAYBACK has been running various engagement activities on its social media
platforms, with the latest being where members must share their innovative ways to promote
social distancing, enjoy work from home or staying safe at home and helping their societies.

The lucky members get to win signed merchandise from ace cricketer Yuvraj Singh.
To beat lockdown blues, PAYBACK India has been encouraging members to engage in activities
such as balcony badminton, home exercises, indoor activities that help bonding with family
members also to remain distant yet connected, entertained and healthy.

Social Media Links:
PAYBACK Points Charity – /

About PAYBACK India:
PAYBACK is India’s largest multi-brand loyalty program offering its 100 Million+ members multitude of benefits. It has over 100 partners including affiliate brands participating in the PAYBACK Network across categories, in-store as well as online, namely American Express, ICICI Bank, Big Bazaar, Central, HomeTown, Brand Factory, HPCL, Bookmyshow, Cleartrip, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem for attractive rewards of their preference.

PAYBACK India has been a recipient of numerous awards including ‘Best Use of Partnership in a Loyalty Program & Best Big Data Analytics Team of the Year’ – Customer Fest in 2019; ‘Best Card Based Loyalty Program, Best Use of Partnership in a Loyalty Program & Best Big Data Analytics Team of the Year’ – Customer Fest in 2018 and North India Best Employer Award 2018.

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