CaratLane - A Tanishq Partnership has partnered with wesense.ai to enhance the customer experience in its 80+ retail stores across the country. The brand uses wesense.ai’s proprietary AI-powered video analytics product which runs on the store’s existing to get detailed and accurate insights infrastructure
The product is designed to analyse the customers’ journey inside the CaratLane stores at an aggregate level and provide useful insights which will help in planning effective marketing campaigns and increasing sales conversion.
Speaking on the development, Atul Sinha, SVP - Retail, CaratLane said “As a brand that has multiple retail stores across the country, CaratLane has always been focused on acquiring accurate footfall data to enhance the customer experience. By using the cameras and other available resources at our stores, wesense.ai provides us with real-time data, which helps us make better decisions regarding inventory, staffing and promotions.”