Tuesday, May 28, 2019

Aditya Roy Kapur’s fashion brand, SINGLE campaigns against Tobacco this #WorldNoTobaccoDay

SINGLE, a youth fashion brand under Universal Sportsbiz Private Ltd., today, announced their support towards #WorldNoTobaccoDay (observed on 31 st May) and the youth trying to break free from the habit of smoking. The newly introduced brand, SINGLE has launched a campaign to support the youth trying to quit tobacco. As a part of the campaign, they have introduced finger bands that offer a stance of solidarity towards all those trying to quit the habit. The bands will be available from 27 th May onwards at Shoppers Stop & Central stores in Delhi, Mumbai & Bangalore and anyone who wishes to support the cause can collect it for free from these stores. Orders placed through singlelife.in will also include the band.

Anjana Reddy, Founder & CEO, USPL said, “More than 10 million people die each year in India due to smoking related complications. India is home to 12% of the world’s smokers which is constantly on the rise. With the launch of this campaign and the ‘I Quit Smoking’ bands, we wish to nurture a community of strong willed young folks trying to kick off this habit. We hope to eliminate tobacco dependency and propagate a positive message to bring about a change in the society.”

An equally hopeful Aditya Roy Kapur added, “SINGLE has received great response since its launch. We have been able to connect with the young and energetic men of the country through our offerings. However, now our endeavor is to communicate with those who comprehend the unwholesome effects of tobacco. These bands will provide a platform to all those trying to live a better & healthier life by making the choice of banishing the habit. We are proud to offer our support towards World No Tobacco Day.”

The brand SINGLE was launched by Aditya Roy Kapur in February this year with the core focus on providing stylish and trendy attire to the young men of the country. Being a huge youth sensation, Aditya Roy Kapur has been able to create an army of enthusiastic followers.

Universal Sportsbiz Pvt. Ltd. (USPL): is the only homegrown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business. Founded in April 2012, USPL’s portfolio of leading brands includes Wrogn, a premier fashion brand inspired by Virat Kohli, IMARA, a
contemporary women’s ethnic fashion brand with Jacqueline Fernandez and Ms. Taken, Kriti Sanon’s western wear line. SINGLE, the latest offering from the brand is targeted at the Generation-Z audiences.

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