The loyalty program offers tiered benefits, an elevated shopping experience and exclusive customer service
Fabindia announces the roll out its first-ever loyalty program, Fabfamily. A five-tier program, this presents a membership based program with unique experiences for the company’s expanding customer base. Launched simultaneously across online and brick and mortar stores, the loyalty program allows aggregation and redemption of points across all Fabindia stores. Besides giving customers the opportunity to earn and accumulate points against their shopping spends, feedback and referrals, the Fabfamily loyalty program extends to offer curated experiences, such as a vacation in an inspired environment, a fabulous meal at a handpicked restaurant, an adventurous trail in the outdoors, or a discovery trip into a unique artisanal cluster.
Fabfamily features five tiers: Bronze, Silver, Gold, Platinum and Noir. Benefits of this customer focused program include shopping from home exclusive previews, shopping by appointment, an extended exchange period, and a dedicated relationship manager. Fabindia has also launched a new website – www.fabfamily.fabindia.com
for customers to enrol and engage with the program. Depending on the tier customers are enrolled in, they can earn between 1% - 7% reward points for every Rs.100 spent, making it one of the most generous programs in the country.