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| Mr. Anupam Thareja, Co-founder, Classic Legends Pvt Ltd. and Founder and Managing Partner, Mr. Boman Irani, Chairman & Managing Director, Rustomjee, and Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd at the launch of 4 new Jawa Motorcycles Dealerships in Mumbai. |
Classic Legends Pvt. Ltd. expands footprint in India with Four new dealerships in the city; Nineteen new dealerships across India
Classic Legends Pvt. Ltd. is proud to announce the launch of its first four Jawa Motorcycles dealerships across Mumbai, Navi Mumbai and Thane. Close on the heels of the launch of fifteen new dealerships in India in Delhi-NCR, Pune, Bengaluru, Nashik and Dehradun, Classic Legends has opened new dealerships in Bandra, Chembur, Vashi and Thane.These new dealerships are open at the following locations:
- Bandra: K.K MOTORS- Building No B 264, Ground Floor, Blue Heaven Building, 30th Road, TPS Lane, Behind Trupti, Bandra (W)
- Chembur: YUVRAJ MOTORS- Shop no 4 & 5 Ground Floor, Shripal Building, Chhaya Co-operative Society Limited, V.N. Purva Marg, Chembur
- Vashi: AARAV AUTOMOBILES- Shop no. 5 to 11, Ground Floor, Yashwant Arcade CHS Ltd. Plot no. 56-58, 90, Sector 6, Koparkhairane, Navi Mumbai
- Thane: YUVRAJ MOTORS- Z-5, Flower Valley Shopping Complex, Eastern Express Highway Service Road, Thane(W)
The brand is aggressively moving ahead with its target of opening 100+ dealerships and the launch of the four new outlets in Mumbai, Navi Mumbai and Thane takes the total count to 20 new dealerships across India.
Mr. Anupam Thareja, Co-founder, Classic Legends Pvt Ltd. and Founder and Managing Partner, Phi Capital, Mr. Boman Irani, Chairman & Managing Director, Rustomjee Group and Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd inaugurated the showrooms, amidst a throng of Jawa aficionados and customers.
Speaking at the launch, Mr. Anupam Thareja, Co-founder, Classic Legends Pvt Ltd. and Founder and Managing Partner, Phi Capital said, “Since we launched, Jawa has garnered an overwhelming response, with unprecedented online bookings. That excitement continues at the Jawa Dealerships with large number of footfalls daily. Given the love and affection we have received, it is our duty to put in industry first practices to create an experience that transcends the way motorcycles are currently sold in the country. We are working to build a superlative experience for the customers in terms of brand as well as sales enablement. As we expand our network to gear up for deliveries starting March, we urge everyone to walk into the new dealerships close to them to feel the complete Jawa experience.”
Mr. Ashish Joshi, Chief Executive Officer, Classic Legends Pvt. Ltd. added, “With all our dealerships set to be operational by mid-February 2019, in true start-up fashion, we will achieve nationwide coverage in a span of just three months. We pride ourselves at this speed and scale of achievement, driven and inspired by the customer response. At Jawa, every dealer is a strong pillar of our growth and has our complete backing, now and always. We are committed to provide our customers with the best of the sales, service and spares ecosystem with their support and it was their confidence in us that allowed us to build the Jawa showrooms the way you see them today. We are excited that we have already taken the right step forward in building this experience by announcing an industry-first Exchange Program and the largest number of financial tie ups.”
The Jawa dealership is a place to make connections with yourself, with like-minded people and with the motorcycles. Its design philosophy is rooted in authenticity, and the ability to bridge the past and the present through its stories and the motorcycles. It is a biker café ambience which tells the tale of the legend that Jawa is.
The space captures the nostalgia of a golden era which celebrated honesty of materials & craftsmanship through its dark polished wood fixtures, subtle inlays, raw textures and vintage oxblood upholsteries. At the same time, the motorcycles infuse a contemporariness in the showroom with their modern interpretation of classic design, loaded with the latest in engine technology and features. The various elements have been designed to present the contemporary classic Jawa motorcycles amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. Whether it is the large community table setting for free-flowing conversations, the carefully curated bookshelf for the curious reader, or the Classic Rock in the background for the music lover; the space makes everyone feel easy, whether a hard-core motorcyclist or a millennial looking to immerse into the world of motorcycling.
The Jawa and Jawa forty two break cover as the brand’s new torchbearers, bringing back the classic appeal of Jawa with a retro-cool twist. These modern machines have the authentic Jawa character that balances performance, capability and quality. An all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis is tuned to bring out the superlative handling and class leading stability, making the new Jawa a true modern classic.
The Jawa and Jawa forty two are priced at INR 1,65,000/- and INR 1,56,000/- respectively (ex-showroom, Mumbai) and the Dual ABS variants will be priced at INR. 1,73,942/- & INR. 1,64,942/- respectively. Bookings are open at the showroom.
The new Jawa model line-up for India
Jawa: The timeless style and iconic character of the original Jawa is reborn in this new Jawa. With an evolutionary aesthetic that retains the authenticity and familiarity of the past – classy, elegant, sophisticated, majestic - this one is tuned for the legacy seekers. The Jawa in its form and function is the quintessential classic with old world character and truly modern performance.
Jawa forty two: This is the classic that breaks boundaries and experiments. With quirkiness in its design and unconventional traits the forty two is a - toned, muscled, sporty, assertive version of a classic if there was ever to be one! The forty two is meant to appeal to the heart as well as the head.
With a 293cc liquid cooled, single cylinder, DOHC engine, built from the ground up in collaboration with the best of Italian engineering, it is going to be all new, and at the same time, a classic Jawa experience. It packs 27 bhp and 28 Nm of torque with a generous mid-range and a flat torque curve for an unwavering, consistently powered ride. But at the core of its heart and along the length of its classic lines and with every beat of its signature twin exhaust, it is unmistakably the Jawa you will love. The engine platform is built ready for the BS VI norms.
Classic Legends Pvt. Ltd. is an Indian company established a couple of years ago, to re-introduce iconic marquee motorcycle brands in the market. Classic Legends aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating exciting product and service offerings along with the motorcycling ecosystem.
Jawa is a motorcycle brand from Czech Republic, erstwhile Czechoslovakia, with a 90-year legacy, which in its heydays exported classic, well-engineered and rugged motorcycles to more than 120 countries. It entered the Indian markets in the early 1960’s. The twin aspects of Jawa motorcycles - its beautiful design and strong performance character helped it not only to win hearts but also win many world titles.
From its marquee brands portfolio, Classic Legends is currently bringing alive the Jawa, not simply as a brand but a way of life. Classic Legends has leveraged the best of its partner capabilities in design and engineering along with the global expertise, to launch products that capture the DNA and ethos, of the original Jawa.
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