Thursday, January 17, 2019

Cox & Kings unveils Miss India Diaries itinerary for South Korea

Cox & Kings, the oldest and leading tour operator with operations across continents in association with Korea Tourism Organization, Gyeonggi Tourism Organization, Jeju Tourism Organization & Seoul Tourism Organization unveils their itinerary of the magnificent trip of fbb Colors Femina Miss India Winners 2018, with an aim to make South Korea as one of the known
tourist destination. Korea Tourism Organization (KTO) and Cox & Kings Ltd jointly organised a trip for fbb Colors Femina Miss India World 2018 winner Ms. Anukreethy Vas and Miss Grand International 2018 first runner-up Ms. Meenakshi Chaudhary few months back.

These young women have plenty of stories to share about South Korea which has lots to offer as a
travel destination. Korea is one stop place for the travellers which can offer some of the most amazing experiences from food, shopping, night-life to diverse culture and traditions. The itinerary specially curated for the two beauties by Cox & Kings is now live for the travelers who wish to visit Korea. It includes some of the most heavenly places in the country- Seoul, Jeju and Gyeonggi. The itinerary is a perfect guide, showcasing the best of Korea for the people and travelers who want to explore different places and experience the beauty and adventures and explore new places.

Speaking on the initiative, Mr. Karan Anand, Head – Relationships, Cox & Kings Ltd. said, “The campaign #18ReasonsToVisitSouthKorea is led by Miss India Diaries of South Korea. As part of our initiative with Korea Tourism Organization, we roped in Anukreethy Vas & Meenakshi Chaudhary to visit some of the most striking regions of South Korea and their experience has been truly delightful.

We believe that the campaign will go a long way in inspiring the Indian audience to visit the spectacular destination, South Korea.”  Speaking on the new South Korea itinerary, Miss Anukreethy Vas, fbb Colors Femina Miss India World 2018 said “I am obliged, that our experience is captured in such a beautiful manner and is now live for the travellers. South Korea is a spectacular destination. I strongly believe that Indians must add South Korea to their travel bucket list and experience personally what this beautiful nation offers”

Meenakshi Chaudhary, Miss Grand International 2018, said, “I am really happy to see our travel can
become so captive and interesting and a footprint to be followed by travellers. The destination has all
the potential to surprise you. Its different culture, tradition and food. I would recommend everyone to
visit Korea once in their lifetime.”

Adding to this Mr Jong Sool Kwon, Korea Tourism Organization said, “We are really happy with this
joint marketing initiative. Launching a new itinerary is an excellent way to promote this beautiful
destination. This will inspire and encourage more and more people to visit the Korea as their next
holiday destination as a beautiful spot and as from the business perspective too.”

The Republic of Korea is a country visited by approximately ten million international travellers every
year. Seoul, the financial hub of South Korea, is known for the royal palaces, temples, gardens and
lakeside pavilions, hidden away behind the high-rises and modern hotels. Jeju Island and its lava tubes were designated as a natural UNESCO World Heritage site. While Gyeonggi Province is home
to a large variety of tourist destinations including cultural heritage sites, theme parks, the demilitarized Zone, and nature conservation sites.

To book this package, call on 1800 209 0400 / 098675 65599 or SMS ‘CNK’ to 5757567. For more
information visit:

Cox & Kings Ltd. (‘C&K') is the oldest travel company in the world and also one of the leading leisure travel groups with operations across continents. It is one of the most experienced travel company in the world, having been in operation since 1758. Headquartered in India, C&K has over the last three decades transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer.

C&K operates in two key verticals; Leisure and Hybrid Hotels. Leisure-India is best known by the ubiquitous Cox & Kings brand in India, where we are an integrated travel enterprise, offering the best and widest range of travel options to individuals, groups and businesses in the fastest growing major economy in the world.

Leisure-International operates in multiple countries, mainly under the Cox & Kings brand, with a greater focus on premium-end travel. and
Meininger currently operates more than 12,662 beds across 24 hotels in 14 European cities. The unique hybrid concept of Meininger combines the service and comfort of a hotel with the uncomplicated nature of a hostel; top locations, high-quality amenities, flexible room structure and
reasonable prices.

Cox & Kings is one of the founding members of the World Travel and Tourism Council (WTTC) and also a member of premier industry associations across the world. Over the years the company has
won many awards which stand testimony to its excellence in service. Cox & Kings has been the recipient of various accolades both in India and internationally. It has been winning the prestigious World Travel Award in different categories since 2013.  The title of Asia's Leading Luxury Tour Operator was retained for the 4th time in 2018. It won the title of India's Leading Tour Operator in the year 2013, 2015, 2016, 2017, 2018 and India's Leading Travel Agency for the 6th Consecutive time. In 2018, Cox & Kings bagged the title of ‘Best Outbound Tour Operator’ at the Zee Business Travel Awards. The India Travel Awards – West and its North edition announced Cox & Kings as a winner in the categories – Best Experiential Tour Operator and Best MICE Operator Domestic in 2018. It also emerged victorious in the Asia Pacific region at the prestigious PATA Gold Awards. Cox & Kings’ commitment to sustainability was celebrated at the Global Responsible Business Leadership Awards in Malaysia where it bagged the title of ‘Sustainable Travel and Tour Operator of 2018’.

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