Thursday, October 5, 2017

Sumeru appoints Mithun Appaiah as CEO

Mithun looks forward to taking Sumeru foods to leap frog in India and international markets

India’s leading frozen foods brand Sumeru, under Innovative Foods Ltd, has appointed MithunAppaiah as the Chief Executive Officer of India and International Operations. In his new role, Appaiah will lead the company to new avenues of growth and expansion. He holds a PGDM in Business Administration and Management from IFIM Business School, Bangalore and was the topper in marketing.

An FMCG expert in Food and Beverage industry, MithunAppaiah has an rich experience spanning  across the spectrum of marketing, sales, key account management, customer marketing, business development, SCM, R&D, P&L management, developing new business channels, E-commerce and start-up acceleration.

He has also worked with Nestle India Ltd. handling urban and rural markets with an aim to build the rural market footprint and expand distribution to feeder towns. He has played an instrumental role in creating progressive and profitable business for brands such as Britannia, UB Group and Seagrams
In his last assignment, he was the Vice President with ID foods which saw disruptive growths under his leadership. Under his watch the revenues, retail footprint tripled in 2 years. He also pioneered retail expansion, Marketing, digital initiatives, new channel development,R&D as well as many disruptive first in the industry concepts.

Commenting on his new role as CEO, Mr. MithunAppaiah said, “Sumeru is a trusted nameand consumers love the consistent quality that it delivers. Our focus will be on bringing innovative products to Indian and global consumers and take the Sumeru experience deeper into the existing markets which are presently untapped. Our endeavor would be to get to the ‘center of the plate ‘and be part of every wholesome meal.”

Appaiah has won several awards for excellence in Nestle, Britannia and UB group. He also mentors aspiring business managers as well as a few startups in the consumer space.

Innovative Foods Limited (IFL) is a major player in the Indian food industry since 1989. Under the brand name 'Sumeru'. The company was also part of the Tata group for about 5 years. Presently Peepul capital has controlling stake of IFL and several other successful FMCG brands.

The company manufactures and markets various types of ready to eat vegetarian, non-vegetarian which includes seafood. Customized products are supplied to various leading food service companies in India. Their core business lies in the area of import, export, trading and manufacturing of processed and frozen food. They have retailed the multi-category product portfolio across the country with a presence on all major modern trade , retail counters with a pan India presence which covers all tiers of cities and towns.  Sumeru has embarked its presence in the Indian ethnic export market viz USA, Canada and UK, while the manufacturing units are located in Kerala, Kochi as well as a new plant in Chitoor.

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