IndiaFirst Life’s AI-Driven Transformation with Salesforce Agentforce
Building on its unified Salesforce foundation, IndiaFirst Life is bringing AI agents into critical workflows to improve speed, consistency, and customer experience at scale Mumbai, August 27, 2026: Salesforce , the #1 Agentic CRM*, today announced that IndiaFirst Life Insurance Company Limited (IndiaFirst Life) – a Bank of Baroda subsidiary – has selected Agentforce to advance its enterprise-wide AI transformation. IndiaFirst Life will embed trusted AI agents into critical processes to improve sales, streamline operations and enhance customer experience. The initiative builds on its unified Salesforce platform, which supports the insurance journey from lead generation to claims settlement. This marks the next phase of IndiaFirst Life’s collaboration with Salesforce and reinforces its ambition to build a more intelligent, and customer-centric life insurance experience. Founded in 2009, IndiaFirst Life serves customers across more than 90% of India's pin codes and continues to e...