• Highlights: Product innovations, business opportunities, and conference program
• Hosted Buyer Program draws strong participation from India and abroad
*Mumbai, 6 October 2025:*
Kids India 2025, India’s premium B2B toy fair, opened its doors today at the Bombay Exhibition Centre, Mumbai. Organized by Spielwarenmesse India Pvt. Ltd., a subsidiary of Germany’s Spielwarenmesse eG – organizers of the world’s largest toy fair in Nuremberg – the event brings together top manufacturers, distributors, retailers, and industry professionals to showcase the latest trends, innovations, and business opportunities shaping the future of play.
Supported by the Sports Goods Export Promotion Council (SGEPC), The All India Toy Manufacturers’ Association (TAITMA), and the Ministry of Micro, Small & Medium Enterprises (MSME), Kids India continues to serve as a vital platform for networking, knowledge exchange, and global market access. The Hosted Buyer Program has drawn strong interest from both domestic and international buyers, reinforcing the fair’s role as a premium business hub, said Tanu Ailawadi, Managing Director of Spielwarenmesse India Pvt. Ltd.
*Product innovation and business at the forefront*
The fair features multiple product launches, including the highly anticipated 7-inch Action Figures from Cricket Icons – a premium line designed to take cricket fandom and sports collectibles to the next level. Cricket Icons chose Kids India as the platform for this launch, underlining the fair’s position as a central hub for innovation and industry engagement.
*Knowledge transfer and industry insights*
The 2025 conference program focuses on forward-looking topics that address the evolving needs of the toy industry. Highlights include the development of a Toy Safety Ecosystem in India, the role of Smart Toys, AI, and digital technology in play behavior, and Toys Without Barriers, a session on inclusion through accessible and gender-neutral toys. Another key session, From Importer to Exporter: India’s Rising Global Footprint in the Toy Industry, showcases India’s growth into a significant production and export hub.
The opening ceremony featured distinguished industry leaders who shared their insights on the evolving landscape of India’s toy sector.
Ashish Shelar Cabinet Minister of Information Technology & Cultural affairs, Govt. Of Maharashtra said, "Let us build toy brands that carry the soul of India - where innovation meets tradition and every child’s play becomes a journey through our culture, our values and our vision for a global future shaped by Atmanirbhar Bharat and Vasudhaiva Kutumbakam. Our toy-making traditions in India, reflect the diversity and depth of our craftsmanship. As we embrace global standards and innovation, let’s ensure our toys continue to tell stories rooted in Indian ethos, inspiring young minds across the world."
Florian Hess, CEO of Spielwarenmesse eG, said: “India’s toy industry is undergoing a remarkable transformation. With rising domestic production, global safety compliance, and a surge in innovation. Kids India offers the right stage to showcase these developments and to foster connections between Indian manufacturers and buyers from across the world.“
Jatin Sapru, Television Host and Cricket Commentator, said “Kids India 2025, feels like a candy land for children and adults alike. In a world of screens and gadgets, it's refreshing to see vibrant, offline toys. I hope retailers take home great products that reach families, helping everyone rediscover the joy of playing beyond the digital realm."
*About Kids India*
Kids India is the country’s leading international B2B fair for toys, children’s products, and sports goods. Since its inception, the fair has become a benchmark for innovation, quality, and networking in India’s toy industry. Kids India 2025 runs from 6–8 October 2025 at the Bombay Exhibition Centre, Mumbai.
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