Friday, May 21, 2021

WayCool launches L'exotique premium dragonfruit in India

Chennai, May 21, 2021: WayCool Foods, India's fastest growing Agricommerce company, launched a premium range of dragonfruit under its L'exotique brand today, sourced directly from the freshest orchards in Vietnam. These dragon fruits will be available across locations in Mumbai and Bengaluru, Vadodara, Bhopal, Pune, Hyderabad and other cities in Maharashtra and Gujarat.

 L’exotique, one of the fastest growing brands in premium fruits, offers a range of exotic and best in quality fruits procured from the choicest of the orchards across the globe.

L'exotique, is known for the distinctiveness of variety and traceability of fruits. Once procured, these fruits are then moved via a state-of-the-art supply chain to ensure the natural attributes of the fruits are retained to the maximum. WayCool had earlier launched L'exotique apples in the retail market.

These exotic Dragon fruits have a sweet crunch and are loaded with Vitamin E, C and antioxidants that are great immunity boosters. They are available in 10 kg boxes.

Amrit Bajpai, Head - L’exotique, and COO of Waycool Foods says, “Dragon fruit has a certain exotic appeal and is a relatively new entrant into the Indian fruit-bowl. India has shown a huge demand for this fruit and we are extremely happy to introduce the finest quality of Dragon fruits on offer. While the season for locally grown Dragon fruit is only for five months, the Vietnamese variant will be available for Indian consumption for almost 10 months of the year.

We are excited to launch further products to our range such as Ratnagiri alphonso from India and high quality oranges from Africa. With this, L'exotique is all set to establish a new benchmark for managing premium fruit supply chains in India.”

L'exotique also offers other fine range of premium fruits like Apples, Oranges, Pears, Kiwis, Avocados, Cherries, Grapes and more.

About L’exotique:

L’exotique is one of India's largest and fastest growing premium fresh fruit brands introduced across India by WayCool foods and products private limited. Known for its quality, the distinctiveness of variety and traceability, achieved by sourcing from the choicest of the orchards across the globe and moving the product through a state-of-the-art supply chain. For the first time in Indian Imported Supply Chain, we have a Codex Based Centralized SOP for the entire Import cycle. L’Exotique offers the Indian consumer a taste of the world and gives the world a taste of Indian fruits like Mangoes and Avocados.

About Waycool

WayCool Foods is India’s largest and fastest growing agri-commerce company. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its farmer engagement program - Outgrow, WayCool works with 70000+ farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 20,000 clients in the general trade, modern trade, and food services space.

Waycool's consumer brands basket consists of Madhuram, Dhanyaa, Shuddha, Kitchenji, L'exotique and Freshy's, to name a few.

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