Community, Convenience and Experience Emerge as Key Drivers of Mall Success in India, Say Leaders at PRC 2026
Industry leaders at PRC 2026 discussed how community-led engagement and evolving consumer aspirations are redefining the future of shopping malls in India Mumbai, 13 May 2026: India’s leading mall developers and retail experts believe the next phase of organised retail growth will be driven by immersive experiences, strong community ecosystems, technology integration and the rapid rise of aspirational consumers across Tier-2 and Tier-3 cities. These insights emerged during discussions on Day 1 of the 7th edition of the Phygital Retail Convention (PRC) 2026, being held on 13-14 May at the Jio World Convention Centre, Mumbai. Speaking about what defines a successful mall in 2026, Rajneesh Mahajan, CEO, Inorbit Malls, said consumers today seek much more than just physical infrastructure. “A successful mall today is defined by the quality of infrastructure, strong vibes and the buzz consumers feel even when the mall is empty,” he said. He added that malls are no longer built on...