As the Annual Appraisal cycle draws near, InRadius and HRTech start-up have taken an innovative approach to reach its target audience—job seekers—by initiating a captivating outdoor campaign. This strategy encompasses a print partnership with Mumbai Local and Uber cabs.
InRadius chose to collaborate with Mumbai locals due to the considerable daily audience it attracts and the relevance to their target demographic. Furthermore, InRadius has decided to showcase its branding on Uber cabs, acknowledging that a large portion of cab passengers are corporate professionals who often face the struggles of Mumbai's infamous traffic congestion.
Commenting on the importance of the campaign, Darshan Vyas, Founder, InRadius Technologies said, “The primary objective of this tactical campaign is to raise awareness among potential job seekers about the presence of exceptional opportunities close to their homes. In doing so, InRadius aims to establish itself as the premier platform for finding nearby jobs, ultimately helping to alleviate the stress of extensive daily commutes”
About InRadius Technologies
InRadius is an HRTech start-up. InRadius is India's first radius-based job and talent search platform. The core purpose of the platform is to help people living in metro cities find jobs closer to their home and reduce the unproductive long hours spent on daily commute for work. Currently the platform is operational in Mumbai (including the Mumbai Metropolitan Regions), Pune, Bengaluru and Hyderabad and plans to expand its operations across all major metro cities of India over the next 9 months.