Monday, April 17, 2023


  • The campaign, comprising of three different films, were conceptualised to highlight the fun and engaging gameplay


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New Delhi, April 18th, 2023: KRAFTON, Inc., the South Korean game developer recently launched a digital-first campaign to promote the release of its latest game Road To Valor: Empires. The campaign, comprising of three unique films, leverages humour and characters to give players an authentic look into the world of Road to Valor: Empires, in an engaging and relatable manner.


KRAFTON’s newly launched Road To Valor: Empires is a real time player-versus-player (PvP) strategy game that has been reimagined for the Indian audience to include various India-specific features and updates. Reflecting the localised nature of the game, the campaign films are designed to provide the Indian audience with a unique insight into the gameplay, story, and characters. Furthermore, the three films are produced in a crisp format in order to appeal to the short attention span of users and highlight the gameplay experience effectively.


The first film, titled Viking Wali Feelhighlights the game's thrilling gameplay. The film follows Gaurav, an avid Road To Valor: Empires player, who is part of the Viking camp – one of the various civilizations from the game. Immersed in the game, as Gaurav’s mother approaches him to offer him breakfast, Gaurav declares to his mother with a gusto that, “Bowls mein bacche khaate hain, Vikings nahin,” and then proceeds to eat his breakfast out of a horned Viking helmet.


The second film, titled Phaijjal Ka Badlaillustrates how games can evoke intense emotions. In this film, player Phaijal2304 is tired of losing the game to his nemesis Ramadhir1505. The day finally arrives where Phaijal2304 exacts his revenge by defeating Ramadhir1505 in the game, eliciting emotions of extreme joy but the question remains, who is Phaijal2304? The incorporation of the pop cultural references evokes familiarity and captures the viewer’s attention.


The third film, titled Don’t Let Your Heroes Down, brings the world of Road To Valor: Empires to life. This film follows a player who is rather unbothered by his loss in the game. Shortly after this, he is encountered by the great general Caesar - his character from the game, in real life. Caesar expresses his disappointment by breaking the player’s phone and urges him to perform better and take his battles seriously, to uphold the Roman military legacy.


Commenting on the campaign Sean Hyunil Sohn, CEO, KRAFTON, Inc. India said, “We are thrilled to launch our latest digital campaign that celebrates the release of our new game Road To Valor: Empires. Road To Valor: Empires has been created specifically for our Indian audience and we believe that the films will resonate with the players and introduce them to the mythical world of the game. India has a tremendously talented strategy game fanbase and we have curated this campaign that combines dry humour and pop culture to engage with them. Our goal with Road To Valor: Empires is to provide players with a localised experience that feels authentic and engaging, and we believe that these films truly reflect that goal.”


Arjun Kapadia, Founder & CEO at Been There Done That Media commented, “When approached by KRAFTON, Inc. to promote their new game “Road To Valor: Empires,” we embarked on creating an ad film that celebrated the game’s strategic gameplay. Our approach was centred around the character of “Phaijjal,” and infused a touch of humour to captivate the target audience. Our objective was to create a captivating and memorable ad film that showcased the game’s strategic elements. We take pride in being a part of this launch project and are committed to delivering outstanding advertising solutions for our client’s brands and products.”


Nitin Menon, Director of Retro Films had to say about the campaign, "Gamers are passionate creatures. Every game they play becomes a matter of life and death in their heads. Every victory is celebrated and every loss is personal. There's a lot at stake, at least inside their heads. We just took that thought forward and upped the stake with a bizarre spin. Every time they play, they're not just playing for themselves, but also shoulder the responsibility of an entire empire and its heroes. So consequently every loss is literally like letting their heroes down.”


Film #1 – Viking Wali Feel
Agency: The Mad VirusFilm #2 – Phaijjal Ka Badla
Agency: BTDT MediaFilm #3 – Don’t Embarrass Your Heroes
Agency: Retro Films 

Road to Valor: Empires is now available for download and play on visit Google Play Store and Apple iOS Store. For the latest information, please visit the official India websiteInstagramFacebook and YouTube pages of Road To Valor: Empires.

About KRAFTON, Inc.

Based out of South Korea, KRAFTON, Inc. is a collective of independent game development studios bound by a passion for creating innovative and engaging entertainment experiences for gamers worldwide. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant and KRAFTON Montréal Studio, each with its own unique expertise.

KRAFTON is responsible for premier entertainment properties, including BATTLEGOUNDS MOBILE INDIA (BGMI), PUBG: BATTLEGROUNDS, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, TERA and ELYON. With a team of 3,000 members across nine countries, KRAFTON is a technology-driven company that boasts world-class capabilities as it seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information, visit

About Dreamotion

Dreamotion is a game developer studio founded in 2016 with the mission to create fun, high quality games faster than anyone else. It was acquired by KRAFTON as an independent studio in June 2021. Dreamotion has developed and currently services three global titles with a cumulative 10 million downloads. GunStrider, featuring stylish dual-gun action; Road to Valor: World War II, a western-targeted real-time battle strategy game based on World War II; and Ronin: The Last Samurai, a rogue-like action RPG that determines life or death in a split second, are three global titles that Dreamotion developed and currently services for players around the world. Dreamotion strives to develop diverse games with the goal to make a piece that can deeply touch and stay in the memories of players.






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