Friday, June 23, 2023



With iconic characters, epic dialogues, and actors who can make us swoon, Bollywood is a way of life for Indians. From recreating SRK’s signature open arms Pose, to replicating Salman Khan’s OG bracelet and quoting Akshay Kumar’s hilarious dialogues, who amongst us isn't influenced by the cult of personality of our favourite actors? Turns out, this obsession with Bollywood doesn’t just stop at adopting their mannerisms, but also their nicknames!  

Snapchat released new research on Indian nickname culture, uncovering a national fascination with nicknames and Bollywood might be one of the biggest drivers of nicknaming in India.

And that’s not all: Snapchat’s pulling all stops to celebrate the iconic nicknames inspired by India's silver screen. Always ahead of the time with AR and unique innovations, Snapchat has launched a mind-blowing Nickname-themed Augmented Reality (AR) Lens inspired by this nickname frenzy.

Bollywood Actors inspire nicknames for all

Kareena Kapoor aka Bebo, the epitome of elegance and charm, has topped the charts amongst Bollywood actors that inspire nicknames. Other stars include Akshay Kumar, the one and only Akki, the Khiladi of our hearts, and our beloved Bhai, Salman Khan, the Sultan of the silver screen. Rishi Kapoor’s Chintu and Saif Ali Khan’s Nawab were also named among the most loved nicknames. Capturing the hearts of Bollywood enthusiasts across multiple cities, these iconic actors have not only captivated audiences with their mesmerizing performances but have also inspired a wave of nicknames that have become part of our everyday conversations and made it to the top as India’s most common nicknames.

Raju from Hera Pheri, Pandey Ji from Dabangg – when the reel is real

The survey further unearthed an absolute blast from the past dominating the nicknaming trend. The vibe was all about nostalgia as names like Sonu and Monu from blockbusters like Haseena Maan Jaayegi, Style, and Sonu Ke Titu Ki Sweety were revealed to be common. Other legendary characters that inspired nicknames were Hera Pheri’s Raju, Mirzapur’s Guddu, Jaane Tu Ya Jaane Na’s Pappu, and Dabangg’s Pandey Ji.

It's no wonder that Bollywood continues to inspire and influence the nickname culture in India. These beloved actors have left an indelible mark on our hearts, and their nicknames serve as a way for fans to express their affection and connection to the stars they adore. This finding definitely makes the Pappu in our hearts dance!

Films, Cricket, and Rap fuel the nickname mania

But wait, there's more! Sports and Indian hip-hop also left their mark on the nicknaming scene, with names like Chiku (thank you, Virat Kohli!) and Bantai (shoutout to Emiway's music) adding some serious spice.

Unsurprisingly, the majority of Indian Gen Zs and young Millennials are all about using their nicknames online. Why, you ask? Well, it's all about being cool, maintaining privacy, and let's face it, nicknames are way easier to remember. No wonder a whopping 96% of Indians have had a nickname at some point in their lives. It's all about bringing the reel world into the real world, right?

Called ‘IN’s Top Nicknames’, this interactive lens includes five bespoke designs featuring India’s top nicknames – Sonu, Babu, Macha, Shona, and Pinky. Not only that but for the first time Indians can also customize the ‘My Nickname IN’ lens to create their very own nickname. From Guddu, Sunny, Tinku to Angel, and even Baby, Snapchat's got you covered to proudly celebrate your nickname and share it with your squad.

Try the India’s Top Nickname lens here and the My Nickname lens here.

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