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Tuesday, October 17, 2017

Netcore Solutions : Second edition of Martech Knowledge Exchange

                                Adoption of ‘Phygital’ is the need of the hour

At Netcore’s Martech Knowledge Exchange digital experts state ad spends in India to grow by 30 per cent in 2017; brands would look at a adopting a full-stack marketing automation solution

 Netcore Solutions, India’s largest marketing automation solutions provider, today successfully organised the second edition of Martech Knowledge Exchange at Hyatt Regency, Mumbai. The event, which witnessed participation from leading financial services companies, saw marketing and analytics experts deliberating upon the importance of marketing automation solutions in increasing RoI, and customer lifetime value as well as reducing customer acquisition costs.

The line of experts at the event included leading names of the industry such asPranav Arora, Principal – Accenture; Niranjan Kanade, Chief Business Officer- Accretion Marketing, Netcore Solutions; Dharmesh Sinha, Chief Manager Marketing, Axis Securities; Kunal Sakariya, Head Customer Analytics & Marketing Analytics, Netcore Solutions; Molly Kapoor, Head of Marketing, Birla Sun Life and VeerChand Bothra, CIO, Netcore Solutions.

In his presentation, Niranjan Kanade highlighted that India is currently experiencing a trend of ‘Consumer Parallelism’ where consumers adopt multiple avatars on different platforms during different times of the day. He elucidated upon why attaining an improved customer lifetime value requires an intuitive platform that helps you understand and engage the ever-changing customer.

Kanade added marketing automation is an essential and integral part of accretion marketing strategy of a company. “The digital advertising spends are expected to bounce back and grow at 30 per cent this year after a period of diminished growth curve. This growth in advertising and marketing spends will further fuel the adoption rate of marketing automation in the country as brands would look at a adopting a full-stack marketing automation solution rather than the current module-based approach,” he said. He also mentioned that lack of skills, system complexity, data quality and readiness are the biggest challenges the CMOs have highlighted that has been hindering the implementation of marketing automation solutions.

Giving a crash course the importance of blending marketing and customer analytics, Kunal Sakaria highlighted that transactional, behavioural and demographic data summarisation is important for creating a unified view of the customer.

Echoing Sakaria’s statements, VeerChand Bothra commented, “How do you engage the ever-changing customer? Financial services in India have always had to be sold to the customer; it was never a ‘pull-service’. Therefore, the engagement that a customer has with the brand is not very frequent. Consequently, cross selling a service or product becomes very difficult. Unless the customer is engaged on the right channel, at the right time and with the right type of content, the true customer value always remains a distant dream. A full-stack solution offering a unified view of the customer is as much important as is deriving the right insights from the data using analytics.”

Adding to Bothra’s views, Pranav Arora of Accenture spoke about the growth of the BFSI sector in the recent times as well as the importance of adopting a ‘Phygital’ approach to customer engagement by blending physical and digital to create an ecosystem between the brand and consumer.

Concluding the sessions in her ‘firechat’, Molly Kapoor spoke about the changing customer mindset and the need for companies to adopt marketing technology to be enable to meet up to the expectation and demands of the consumers. She also shared how Birla Sun Life’s has been taking digital strides in this regards by highlighting its SIP Now (Sabse Important Plan) website, which helps understanding the customer journey cycle as well as advising the regular investors as per their financial planning requirements.

Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication. The first and leading Marketing Automation Solution Provider in India, Netcore was established in 1998 by Mr. Rajesh Jain, an internet pioneer. Netcore’s Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions. Netcore’s Enterprise Communication suite includes on-premise and on cloud messaging and archiving solutions.

Netcore serves a strong base of 3000+ enterprises across industry verticals, like Jet Airways, Thomas Cook, Clear Trip, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Vodafone, Godrej , ITC, OLA, Pfizer, OLX along with International brands Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its innovative marketing technology, delivers 5+ Billion emails a month, creating 7+ Billion Customer Connects (email/SMS/voice). Netcore is headquartered in Mumbai, India with an international presence and has an employee base of 450+ spread across 10 strategic locations.

Thursday, October 12, 2017

FUJIFILM X-E3 Rangefinder style ultra-compact mirror-less Camera


A rangefinder style ultra-compact mirror-less camera FUJIFILM X-E3 offering outstanding image quality and enhanced handling

 launched in India

 


The XE 3 is equipped with the X-Processor Pro for best in class color reproduction in both stills and 4K movies. The XE 3 is made for photographers who want to seamlessly upload photos directly to their smartphone or tablet.

 

Fujifilm India Private Limited, a leader in a broad spectrum of imaging technologies, today announced the launch of the FUJIFILM X-E3, the latest addition to the X Series range of premium mirror less digital cameras.


The X-E3 features APS-C 24.3 megapixel X-Trans™* CMOS III sensor and the X-Processor Pro high-speed image processing engine. The X-E3 is the first X Series model to feature Bluetooth ®** low energy wireless communication. You can pair the camera with your smartphone or tablet device for easy transfer of pictures taken. The LCD monitor, on the back of the camera, uses a static touchscreen panel which supports the conventional “Touch Shot”, “Touch AF” and “Focus Area Selection” capabilities. An all-new “Touch Function” feature is available on the X-E3, which enables gesture control like flick and pinch zoom, to further enhance touchscreen operation. The AF algorithm has been updated to enhance the camera's performance for tracking a moving subject. The X-E3's premium exterior design, agility and functional beauty make it a mirrorless camera that is “a pleasure to own and fun to shoot with” at the same time. It is available in Black & Silver colors and is priced at Rs.70,999/- (Body only), XE3 with 18-55 kit is priced at ₨.102,999/- and XE-3 with 23mm F2 kit is priced at .89,999/-.

The Mirrorless Camera Market has a 25% Market Share in the Global Camera Market which is currently dominated by DSLR Cameras. The situation however is expected to change as the demand for DSLR is expected to decline and mirror-less is expected to exceed DSLR market within 3 years.
Fujifilm Group aims to capture No.1 market share in the premium mirrorless camera market by 2019, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility and the launch of the FUJIFILM X-E3 is in line with the Company’s plans.

Commenting on the occasion, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “The X series was first introduced in March 2011 and is now the most widely accepted mirrorless camera among photographers across the world.  In India too, we see much potential in the Mirrorless Camera Segment due to the rise in professional photography, increase in Wedding Photography and Commercial Photography for Brand communication and advertisements and increased use of Social Media to showcase ones work,. The advantage of an X Series mirrorless camera lies in its compact size packed with cutting edge innovative technology and unique features that provide great controls along with excellent color reproduction and image quality. Our latest offering - FUJIFILM X-E3 is built from the essence of minimalism and has been refined to maximize functional performance to its utmost limit. Our endeavor will always be to continuously delight our customers by launching exciting new X Series line up in the coming years as well.”


Key feature of the FUJIFILM X-E3

 [1] Compact and lightweight body for portability and practicality

Fujifilm redesigned the camera body of FUJIFILM X-E2 (hereinafter “X-E2”), released in November 2013, to create the most compact and lightweight model within the X Series interchangeable lens camera range, with a viewfinder. The form factor makes it a perfect companion for everyday use and travel photography. The well-balanced proportions and the grip-shaped design make the camera comfortable to hold. The new model also supports the Focus Lever, a popular feature first introduced in the FUJIFILM X-Pro2 (hereinafter “X-Pro2”), allowing you to instantaneously change the focus area while keeping eye on the viewfinder.
The top plate of the camera body features two dials, one for shutter speed and the other for exposure compensation. The dials, milled from aluminum, have a high quality appearance and deliver a reassuring click at every notched setting. The exposure compensation dial now has the C position to enable exposure compensation of up to ±5 stops in 1/3 steps, which enhances the basic operability of photography. The X-E3 is also equipped with an Auto mode selector lever for selecting the fully-automatic Advanced SR Auto mode where the camera chooses the optimum settings for a given scene.

[2] Outstanding image quality, high-speed response and upgraded AF tracking performance

The X-E3 features a 24.3 megapixel APS-C sized X-TransTM CMOS III sensor and X-Processor Pro image processing engine for outstanding image quality and high-speed response. The X-E3 features a large phase detection AF area and an updated algorithm to deliver a fastest AF speed of 0.06sec.***3. The X-E3 also offers 5.0fps live-view shooting, a quick start-up time of 0.4sec., a shutter time lag of 0.050sec. and a shooting interval of 0.25sec.*4
Thanks to the newly developed image recognition algorithm, the X-E3 is able to track moving subjects twice as fast as previous models*5. In addition, the X-E3 is also able to track moving subjects of half the size as before.

[3] Enhanced connectivity with Bluetooth® wireless communication

This is the first X Series camera that offers Bluetooth® capability. Pair it with your smartphone or tablet device, in advance of shooting, to easily transfer pictures you have taken to the smartphone or tablet device via the smart-device app “FUJIFILM Camera Remote.”

[4] Upgraded intuitive touchscreen operation

The LCD monitor uses a high-resolution 1.04M dot, 3.0-inch static touchscreen panel display. Turning the “Touch Panel Settings” on allows the following operations during shooting and playback modes:

Shooting Modes

Focus Area Selection: Move the focus point to the chosen position by tapping the LCD monitor.
Touch Shot: Touch to focus on a specific point, then take the picture.
Playback Modes
Swipe Movement: Swiping a finger across the screen scrolls through the images, one after the other.
Double-Tap Enlargement: Tapping the screen twice will enlarge the image, centering on the active focus point when the image was taken.
Drag: Moving a finger across the screen when an image is enlarged will move it around the frame.
Pinch out: Placing two fingers on the screen and widening the distance between them enlarges the image.
Pinch in: While the image being displayed is enlarged, placing two fingers on the screen and narrowing the distance between them reduces the image size and displays the last 9 images.
All the touchscreen functions are disabled when the “Touch Panel Settings” are turned off.
The camera also features the “Touch Function”, in which you can use flick motions in up – down and right – left directions to call pre-assigned functions. Use the drag motion on the touchscreen panel, even while keeping your eye on the EVF, to change the focus area location. In the EVF TOUCH SCREEN AREA SETTINGS, you can activate touchscreen operation for “ALL”, “RIGHT”, “LEFT” or turn the functionality “OFF”.

 [5] High resolution and high definition 4K video recording

The X-E3 is capable of recording both Full HD and 4K video using the X Series’ famous Film Simulation modes. You can output recorded video to an external monitor, via the HDMI port, and input audio from an external microphone.

 [6] 25 high-performance FUJINON X-mount lenses for ultimate versatility

Our XF lens line-up now features 25 lenses, after today’s announcement of the FUJINON XF80mmF2.8 R LM OIS WR Macro. The current line-up of lenses range from ultra-wide-angle to super-telephoto and includes five fast aperture prime lenses. These lenses bring out the very best image quality from the X-E3. Optional accessories such as mount adapters and macro extension tubes further broaden photographic potential.


1 The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by FUJIFILM Corporation is under license.
2 X-Trans is FUJIFILM’s trademark and registered trademark.
3 FUJIFILM research based on CIPA guidelines using the X-E3 and FUJINON XF16-55mmF2.8 R LM WR lens.
4 MF mode
5 FUJIFILM X Series digital camera models with X-TransTM CMOS III sensor and X-Processor Pro as of September, 2017.

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Their corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.

TAGG launched Sports+, a premium & stylish Bluetooth in-ear Headphones


TAGG Sports+ headphones offers surround sound quality, enhanced Bass which makes it a credible device.


Tagg, India’s leading consumer Electronics Brand today announced the launch of TAGG Sports+, a Bluetooth In-Ear Headphones. Brought together by experts and designed exclusively for fitness enthusiasts and music lovers, the headphones are super sleek, performance driven and stylish. A combination of bombastic sound quality and durable built, the Tagg Sports+ ensures uninterrupted music during long workout sessions and travel.

The handy and easy to wear in- ear Bluetooth Headphones are equipped with a Bluetooth V4.1 with
a range of 20 feet and ATPX technology for brilliant sound quality. In regard to compatibility, it is
compatible across all devices irrespective of their platform (Android or iOS) be it a tablet,
smartphone or PC. With the guarantee of excellent grip during rigorous movement, the TAGG
Sports+ comes with a Nano-coating technology that protects the wire from the sweat. These
earbuds have a built-in microphone and in-line controls like the play, pause and the volume buttons
on the wire itself. It ensures high fidelity stereo music and provides and a clear speech without
causing any disruption to your routine.

Commenting on the launch of the earphones, Mr. Rohit Dhingra, Co-founder, TAGG Digital said:
“There has been a gradual rise in the demand of the fitness- friendly and hands free earphones in
the market. The Tagg Sports+ Bluetooth In-Ear Headphones are a perfect amalgamation of dynamic
audio and durable design. Assembled by Tech experts, this audio gizmo would definitely be an
intelligent pick. It all comes down to the sleek look, high – quality sound, comfort and affordability
that would bring it in the spotlight.”

Tagg Sport+ are oblique angled earphones that match your ears naturally and also come with 3 sets
of ear tip sizes, ensuring a proper fit for all. It contains built-in magnetic lock to secure the buds
around the neck when not in use. The braided flat cable prevents the wire to get tangled during the
workout.

With a 120mAh battery that can be charged in 2 hours and lasts up to 8 hours, this small widget has
a remarkable stand up time for up to 180 hours. It comes with a few accessories like USB data cable
for charging and a carry pouch so that you can carry your music on the go. Available in the shade of black, it is competitively priced at a MRP of Rs. 5999 and can be purchased online at a special price of Rs. 3499 from the TAGG Digital Website and the Amazon Store.

TAGG, India’s leading consumer Electronics Brand, originated with the aim of making quality
affordable. The company engineers quality products/solutions for consumers worldwide and seek to
change the way people live, work and play with their mobile electronics. With a solidified reputation
and longstanding commitment to customers, TAGG continues to grow while setting new goals on
maintaining its core values of smart, protective products.

Wednesday, October 11, 2017

Shweta Chaudhary Crowned Mrs India Earth 2017



Shweta Chaudhary Fulfills Her Dreams By Winning The Crown Of Mrs India Earth 2017

The most prestigious beauty pageant contest Mrs India Earth 2017 was held in Delhi recently. There were total 46 contestants in the contest, in which Mrs Shweta Chaudhary bagged the title of Mrs India Earth. 




Mrs. Shweta also won the Mrs Popular Choice Award in the contest. There were total 10 rounds in the contest and in the traditional round Shweta was dressed in a Banarasi brocade lehenga where the dupatta had the designs of the map of Uttar Pradesh and a collage where famous places, personalities and festivals of UP were designed. The show was judged by eight judges including actress Mahima Choudhary.

Born and brought up in Varanasi, Shweta completed her graduation and moved to Mumbai to try her luck in modelling and acting. But life has to offer something very tragic to her. The sudden demise of her father made her to put a halt to her career and get into a steady job in an engineering firm. There she met her dream man Amit Chaudhary with whom she got hitched in 2007.


Even after getting married Shweta never ceased to follow her dreams and Amit gave wings to her dreams. It was through him Shweta got the opportunity to appear in couple of South movies. She gives special credit to her husband who has been with her through thick and thin.

Shweta got trained under Mrs Ritika Ramitri for this contest. She also thanked National Directors of Mrs India Earth, Mr Vinay Yadav and Mrs Ritika Vinay for giving the platform to showcase her talent. She thanked them saying, "Mr Vinay and Mrs Ritika have lend their immense support and guidance to me and it has helped me to win the crown."

Mother of two kids, Swadha and Agastya, she is also a trained Kathak dancer and a holistic healer and nutritionist. 
On the pageant Shweta said, "Mrs India Earth is not about beauty. It is about retaking initiatives regarding planet Earth and it is associated with HCWA(Handicapped Children and Women Associaition). Shweta is also a philanthropist and she had been actively associated with blind school and handicapped and mental wellness support groups. She will now represent India globally in Mrs Earth which will be held in Las Vegas in June, 2018. She aspires to win the title and get herself involved in more philanthropic activities. Shweta is truely an aspiration to all the women and a perfect example who didn't let her circumstances dictate her destiny.

Monday, October 9, 2017

Unveiling of Miss Mumbai pageant 2017


VJ Andy along with the CEO Nishita Purandare ( Miss Tiara India ) announced Miss Mumbai 2017 at Hilton , Mumbai.


                                  

This is the first season of the Miss Mumbai Pageant 2017 at St Andrews.
Miss Mumbai is a beauty pageant which crowns the best of the models and the beauty in the city. The criteria for selection does not insist upon specific vitals of the girl. However, it definitely chooses best 16’s to walk the finale ramp. There is no discrimination as regards caste/ creed and region. 

Nothing can be as fulfilling and accomplishing  to be Crowned as MISS MUMBAI 2017 "This is the first season for Miss Mumbai 2017  Pageant;  but we are looking forward to a passage of progress with time  & be successful to  creating & uplifting true talents beauty across India." says Nishita Purandare. Miss Mumbai Finale pageant was held on 15th October at St Andrews. 

The 16 Finalists for Miss Mumbai are -:

Pooja zaveri
Ayushi sachdev
Simran Malhotra
Simrithi Bathija
Anjusha Bhattacharya
Maria ferreria
Tanvi Mehta
Pragyta sharan
Priya Naidu
Vruitika hande
Lincy Thomas
Ritika sahai
Yashaswi devadiga
Anjali pandey
Siddhi dhamnaskar
Arhaana poojari.

Nishita Purandare , Crowned as MISS TIARA INDIA GLOBAL 2017 at MISS TIARA INDIA 2017 · She Received People’s Choice award at MISS TIARA INDIA 2017. She will be representing India at MISS TOURISM UNIVERSE 2017

Miss Mumbai 2017 is a property of Àlom Events. The team at Àlom caters versatile events & is owner of the property Miss Mumbai. We work  for our appealing audience as everybody looks forward to celebrate happiness.The wide variety of fancy events is our forte to organise, from tall ceilings of striking lights to some energetic dance moves. The smiles on your faces is the reflection of our presented   Be it Cooperate parties, birthdays, weddings to fashion shows. ÀLOM will deliver magnificent performances and take their finishing bows.


Friday, October 6, 2017

Azafran Innovacion ties up with Aditya Birla’s More Megastore


Azafran navigates to a new retail landscape
Azafran Innovacion ties up with Aditya Birla’s More Megastore to expand its retail presence


 A report by Transparency Market Research states that global demand for organic personal care
products is expected to reach $ 13.2 billion by 2018, growing at a CAGR of 9.6%

 A KPMG Wellness Sector report projects that India's beauty and wellness market would double to Rs. 80,370 crore by 2017-18.

 Azafran has its own facilities near Sanand in Ahmedabad which includes its own organic farm, large greenhouses, manufacturing facility and dedicated R&D centre.

 Company has been awarded the USDA, ECOCERT stamp of approval for its organic farm-land and its production facility certified by ISO 9001, ISO 14001, OSHAS 18001, WHO and GMP.

Azafran Innovacion Limited - an integrated personal care company has tied up with Aditya Birla Retail Ltd to launch complete range of its innovative personal care products across Aditya Birla Hyper market chain - More Megastore. Azafran’s entire range of organic personal care products
will be available in all 20 More Megastore outlets of Aditya Birla pan India.

The tie up will further facilitate the reach of Azafran’s organic products to its target markets. Azafran will do store activations across all outlets. Azafran has launched an extensive range of organic personal care products under the brand ‘Azafran Organics’ in year 2014. Made from certified organic ingredients, grown in its own farmland near Sanand, Ahmedabad this innovative range of products are devoid of harmful chemicals, pesticides and fertilizers.

Speaking about this tie-up, Mr. T.R Suresh, Business Head, Azafran Innovacion Ltd said, “There is a
strong preference for organic personal care products among South Indians. We have entered into this
partnership to cater to these buyers and strengthen our reach in the South Indian market. Aditya Birla
Retail has a very strong presence in South India and this tie-up will further strengthen our presence in
these markets.” Aditya Birla has 20 More Megastores across India, 11 in Bangalore, 3 in Hyderabad and also in New Delhi, Mumbai, Guragon, Mysore and Indore.

Commenting on the industry trends, Mr. Elkana Ezekiel, Non-Executive Director, Azafran Innovacion Ltd said, “Organic skin care is one of the fastest growing segments in the global personal care industry. Organic living is an established trend in developed countries and the concept is fast catching up in India with consumers opting for organic products for daily life. The trend of ‘Go Organic’ or ‘Live Organic’ is catching up in the skincare segment too. Increasing awareness towards beauty & wellness, and rapidly changing life-style are some factors that drive the growth in this sector. Organic skincare market in India is estimated to cross the mark of $13.2 billion by 2018.”
He further adds, “Our major strength lies in the ‘Farm to Face’ concept where the entire process of
growing ingredients, processing and making the products, all are done at our own facilities. Thus, when we say our products are “chemical free” we really mean it”. Azafran has its own organic farms with large greenhouses where numerous varieties of plants, flowers and herbs are grown specifically for its organic skin care range. Ingredients for the products are extracted and processed at its own facilities to ensure maximum purity. Azafran has been awarded the USDA, ECOCERT stamp of approval. The company has done extensive investments in R&D and a production facility certified by ISO 9001, ISO 14001, OSHAS 18001, WHO and GMP. Azafran has a very active brand presence in leading retail chains including Health & Glow, Spar Hypermarket, Hypercity, and Gourmet West.

Azafran Innovacion Ltd., is an established group in the organic industry, admired for dedication to
organic ingredients & quality products. Their product lines are created using nature's purest ingredients that are grown, harvested, extracted and processed at their own facilities. The company offers high quality organic personal care products under the brand ‘Azafran Organics’. Azafran has invested about 20 crore to set up its completely integrated ‘Farm to Face’ model, perhaps the only one of its kind in the Indian organic skin care market addressing specific skin problems while maintaining the skin’s natural balance.

The company has done extensive investments in R&D and a production facility certified by ISO 9001, ISO 14001, OSHAS 18001, WHO and GMP. It has been awarded the USDA and ECOCERT stamp of approval.

Thursday, October 5, 2017

Paranoia a spine-chilling thriller series launched by Hoichoi

Shoshibhushon

Hoichoi launches ‘Paranoia’ – a spine-chilling thriller series
·        Witness the deadly tricks of a terrorized mind in Lift
·        Find out how a missed alarm pushes a man over the edge inShoshibhushon

Paranoia, a compilation of short-format thrillers, is now live on Hoichoi, world’s largest digital Bengali entertainment content platform. Paranoia is a collection of different short stories under Hoichoi Originals that deals with various psychological disorders and treats them accordingly.

Hoichoi, recently launched by SVF, Eastern India's largest entertainment company, has the largest collection of content in Bengali, including 500 plus movies, 10 original web series and shorts. 1000+ songs to be added soon in the app.

Even though each story in the series has a different tale to tell, Paranoia remains the connecting theme. Currently, two stories, Lift andShoshibhushon, are live on Hoichoi in the Paranoia series.

Lift Poster

Lift is about a renowned journalist called Nandita, who has recently moved to her new apartment on the 25th floor of a city high-rise. Newly built and almost unoccupied, Nandita feels uneasy about staying there. Wracked by paranoia, Nandita feels unsafe, with the liftman Kartik staring at her, his gaze unblinking, every time she uses the Lift

Her dislike of him intensifies when the elevator gets stuck one night between two floors and the light goes out with Nandita and Kartik inside.

Will Nandita's paranoia about Kartik be justified?


The second story Shoshibhushon revolves around a disciplined man Shoshi Babu. His life falls apart one day when everything goes out of control for him and things do not work according to his plan. Renowned director Kamaleshwar Mukherjee has donned the hat of an actor here playing the protagonist.



Currently six original web series and shorts: - Hello, Cartoon, Dupur Thakurpo, Holy Faak, Lift and Shoshibhushon are streaming on Hoichoi.

Hoichoi is the world’s largest digital content platform exclusively for Bengalis. It showcases the best in Bengali entertainment content with Original Web Series, over 500 movies and more than 1000 songs in its repertoire. Founded in 2017, it is SVF New Media's maiden venture. Hoichoi is headed by Co-Founder Vishnu Mohta who is also the Executive Director, SVF.
Apart from a vast Content Library, AD free Seamless Viewing Experience with unlimited HD video streaming and Multi-Device Capability are important features of Hoichoi. It is available for download on Android and iOS and supports viewing across all popular platforms - Mobiles, PCs, Laptops and Tablets. It is also Chromecast and AirPlay enabled and will be coming soon on Apple TV, Amazon Fire TV and Roku.
Hoichoi is available for download on iTunes - http://bit.ly/iTunesHCDownload and Android -http://bit.ly/AndroidHCDownload.

Ramona Sequel to Balraj by Manoj Jain


Author Manoj Jain launches his new publication Ramona, a sequel to his previous book Balraj


Manoj Jain, the author of The BNO and THC, is all set for the release of his new publication Ramona, a sequel to his previous book Balraj. While Balraj was a man who left behind his family and other worldly possessions to fulfill his spiritual journey, Ramona deals with the repercussions and consequences of that very action and how the world he left behind changed completely. 


Ramona is a story about a woman whose husband deserted her to embark on his own spiritual journey. Clueless and heartbroken, Ramona has two choices- give up and become a shell of who she was or rediscover herself, changing her life in the process.

This short novel delves into the world of a woman who has to face the questions and accusations of the society as well as her own emotions and feelings.

Manoj Jain weaves a thought-provoking tale of three journeys for Ramona and the reader- the first, of a married woman and her introspection, the second, of Ramona and how she remains strong and develops once Inder leaves and the third, of a physical journey to the mystical city of Varanasi to immerse the ashes of the dead
RAMONA is a short story that started as an addendum to BALRAJ. However, it became an independent book that makes one realize how a change in circumstances can change personalities of people and why people behave the way they do. 

Manoj holds a degree from IIM Ahmedabad as well as one in psychology, which explains his interest in people, their relationships, reasons for their behavior and how circumstances shape them as a person. 
During the release of Balraj, Manoj Jain expressed his willingness to explore more corners of everyday life and he has done just that with his new release Ramona, which is intriguing and leaves the reader with a sense of fulfillment.

Sumeru appoints Mithun Appaiah as CEO




Mithun looks forward to taking Sumeru foods to leap frog in India and international markets

India’s leading frozen foods brand Sumeru, under Innovative Foods Ltd, has appointed MithunAppaiah as the Chief Executive Officer of India and International Operations. In his new role, Appaiah will lead the company to new avenues of growth and expansion. He holds a PGDM in Business Administration and Management from IFIM Business School, Bangalore and was the topper in marketing.

An FMCG expert in Food and Beverage industry, MithunAppaiah has an rich experience spanning  across the spectrum of marketing, sales, key account management, customer marketing, business development, SCM, R&D, P&L management, developing new business channels, E-commerce and start-up acceleration.

He has also worked with Nestle India Ltd. handling urban and rural markets with an aim to build the rural market footprint and expand distribution to feeder towns. He has played an instrumental role in creating progressive and profitable business for brands such as Britannia, UB Group and Seagrams
In his last assignment, he was the Vice President with ID foods which saw disruptive growths under his leadership. Under his watch the revenues, retail footprint tripled in 2 years. He also pioneered retail expansion, Marketing, digital initiatives, new channel development,R&D as well as many disruptive first in the industry concepts.

Commenting on his new role as CEO, Mr. MithunAppaiah said, “Sumeru is a trusted nameand consumers love the consistent quality that it delivers. Our focus will be on bringing innovative products to Indian and global consumers and take the Sumeru experience deeper into the existing markets which are presently untapped. Our endeavor would be to get to the ‘center of the plate ‘and be part of every wholesome meal.”

Appaiah has won several awards for excellence in Nestle, Britannia and UB group. He also mentors aspiring business managers as well as a few startups in the consumer space.


Innovative Foods Limited (IFL) is a major player in the Indian food industry since 1989. Under the brand name 'Sumeru'. The company was also part of the Tata group for about 5 years. Presently Peepul capital has controlling stake of IFL and several other successful FMCG brands.

The company manufactures and markets various types of ready to eat vegetarian, non-vegetarian which includes seafood. Customized products are supplied to various leading food service companies in India. Their core business lies in the area of import, export, trading and manufacturing of processed and frozen food. They have retailed the multi-category product portfolio across the country with a presence on all major modern trade , retail counters with a pan India presence which covers all tiers of cities and towns.  Sumeru has embarked its presence in the Indian ethnic export market viz USA, Canada and UK, while the manufacturing units are located in Kerala, Kochi as well as a new plant in Chitoor.