Monday, August 14, 2017

The Hospitality Convention 2017 at St. Andrews

All the stalwarts of the Hospitality industry as well as the TV stars added glamour to the " The Hospitality Convention 2017 " event managed by Paramus Education at St. Andrews auditorium at Bandra ( Mumbai ).

Hospitality celebrities , Chefs, hoteliers, bartenders and more addressed hospitality students in this unique and house packed " The Hospitality convention 2017 on August 12, 2017.


It  was a memorable day in the hospitality industry, as the who's who of the industry came together to address the aspiring hospitality stars of tomorrow. The event was graced by chief guest Abhishek Verma. Ever so charming, the TV star lit the lamp and set the event off to a great start, and soon had the students jumping off their chairs in excitement. 

The show then featured noted baker & entreprenuer Kainaz Messman ( Theobroma  )addressing the students about the importance of adding their heart to their food. 

We then saw notable motivational speaker and event extraordinaire Sushma Gaikwad charge up the students with her innovative rope game. The event was taken to another level with the tricks by flair bartender Pankaj Kamble.

In a way to truly prepare the students for the times ahead, there was a cooking challenge with one representative from each college making their best dish with surprise ingredients. This contest was judged by chefs Rakhee Vaswani, Kunal Kapur & Zorawar Kalra. Kunal & Zorawar then had the students at the edge of their seats with their interesting messages & interactive Q&As.

All in all, the event served a great purpose in motivating the aspiring students & hospitality stars of tomorrow.

Maharaja Bhog Premium Veg Thali - Lower Parel

Indian Bloggers

Majestic Treat for Eyes as well as for Taste buds #MaharajaBhog at #LowerParel

We Indians have a Desi wisdom about gauging the fame of family. We measure it by the lots of foot-wares in the front-yard of a home. More the foot-wares, means the family is more Famous for it's Hospitality. Based on this same principle, How to judge the popularity of any restaurant or of any business?. More crowded the restaurant then it must be authentic, excellent & Magnificent.  

I am sure the above photograph clicked candidly by me depicts the immense popularity of brand 'Maharaja Bhog' in it's full glory. Believe me this scene greets you whenever you visit it either at Lunch or Dinner time. I was pleasantly surprised , when I received the special invite by newly launched 'Maharaja Bhog'  ( Lower Parel ) , to indulge in a scrumptious meal.

The prime location of majestic 'Maharaja Bhog', being bang on the Senapati Bapat Road, Lower Parel sorts out many issues. Curiously, it's located on the exact corner of the street, which houses famous restaurants chains of Zaffran , Sweetish house Mafia , The Barking Deer , Summer House Cafe, Cafe Zoe etc. Yes , you read it right and still it was House-full by the time we left it at 9 pm, even on Thursday.

Once you enter the restaurant you are greeted with ' Namaskar '. The palatial ambiance with huge crystal white chandeliers , ancient sikka murals , Marble-White hued opulent sofas, carved, comfy, cushioned, wooden chairs, spaced out tables loaded with large thalis containing many small katoris ( bowls ) , shining silver cutlery ... transforms you into the Maharaja .... instantly. An attendant comes up to you with a silver thali adorned with small ivory statue of Kamdhenu , Tulsi leaves and few coins. The noble cause is 'Maharaja Bhog' donates Rs. 1 per thali to a charity organization.

Those wishing to have Bohri style meal with Family / Friends can opt for this gigantic version of community thali. Now , that you have chosen your own version, the attendant brings an artistically filigreed Surai and big basin to your seat to clean your hands.

Maharaja Bhog offers 30 different menus on 30 days , so you may visit again & again and still get to enjoy variety of feasts, every other day. The Thali is competitively priced as INR. 550 and INR. 250 ( for kids ). Their specialty is Gujarathi , Marwari cuisine with additional regional dishes to balance. Welcome drink, the Kesar ( Saffron ) Sarbat, works wonderfully as a mouth freshener too.

Join us, let's start our food journey in Royal Mood with Sindhi specialty Dal Pakwan Tadka topped with chutneys, diced onion, tomato in a chat style. Generally, I am finicky about variety of foods and still loved Methi Leela Kanda Muthiya with Bajra Rotla. Three types of Indian breads were served including Fulka and  Kaddu Palak Kanda Thepla. The KPK thepla tasted amazing with chutney / pickle / raita too. The pure ghee utilization for all Maharaja Bhog food-preps adds ghar ka swaad (an unique homely flavor ) and charm. 

Service with smile and personified politeness is the finest funda of Maharaja Bhog staff, right from the attendants to the managers. As soon as you finish any kind of food in your thali, the attendants rush to fill it up as per your wish. All throughout your dining at Maharaja Bhog, you feel like you are feasting at your family function where you are pampered deliciously. 

The tasty treat goes on and on with One Steamed and One Fried Farsan : Farali green peas pattice, Bhujiya Cheese Roll and Cabbage PatraFour types of Vegetables : Matar Paneer, Methi Leela Kanda Muthiya, Aloo Patal Bhaji, Kismis Wak daal, Two types of Indian Dals : Rajasthani Dal ( spicy ) and Gujurati Dal ( sweet ), Two types of Kadhi : Rajasthani Kadhi ( spicy ) and Gujurati Kadhi ( sweet ) , Two types of Sweet dishes ( for us : Sitaphal Basundi and Mohan Thal Halwa ) on Weekdays and Three Different types of Sweet Dishes on Weekends , Poppadums , Two types of Chutneys , Salad , Two types of Pickles , Two types of Rice : Steam Rice and Khichdi with Ghee/ butter , Masala Paan , Chaas ( garnished buttermilk ).

Now that I have experienced this Splendid Maharaja Bhog treat , I am eager to repeat it soon with my family at the Infinity Mall - Malad. Please let me know about your Royal treats.  Till then stay tuned to ' Spirit of Mumbai' for the next best review. 

Saturday, August 12, 2017

Whistling Woods International celebrated National Handloom Day

 Handloom is the Richest, Loveliest and most Swadeshi Tradition of India. Handloom lost it's Royal patronage in the British Raj due to industrialization. 
Now it's our responsibility to revive our cultural heritage and embrace the Handlooms gloriously. The budding fashion designers should learn the aesthetic nuances of Handloom in it's various forms , designs and adaptability. 


~The well-known handloom expert Bhamini Subramanium , conducted an interactive session as part of the National Handloom day celebration and shared her experiences and insights about the handloom industry in detail~


 On the occasion of ‘National Handloom Day’, the students of Whistling Woods International - School of Fashion adorned the campus with beautiful colours, as they were dressed in their regional ethnic attires. The cultural event held at the campus to celebrate the pre-historic art of handloom in India, was graced by popular designer and expert, Bhamini Subramaniam. 

The designer spoke at length about the history of the handloom industry in an interactive session with the students and faculty. The expert also shed light on the evolution of handloom and its significance as part of the session.

The session was followed by a series of cultural performances through the form of dance, music and monologues by the students, to express their love and gratitude towards the varied cultures of India as part of the National Handloom Day celebration. Each performance perfectly reflected the essence and culture of different states, paying tribute to the magnificent art and heritage of the country. 

While advising the students, Bhamini Subramaniam said, “Handloom is an indigenous and sustainable art. It has a certain kind of sacredness attached to it. In the recent times, this form of art is not valued and is diminishing at a rapid pace. It is the duty of the future designers to promote and convince the coming generations to cherish this beautiful form of art.” While interacting with the students, she urged them to preserve the ancient art and also value it. She further added, “I think the students must wear khaadi at least once a week, and make it a norm for everyone.” She also mentioned the uniqueness that handloom fabrics bring to our rich culture.


The event culminated on a high and positive note. The guest of honour was presented with a token of appreciation by Rahul Puri, Head of Academics at Whistling Woods International. Wishing the students all the best for their future endeavours, she asked them to enjoy their time at the institute and create a mark for themselves in the fashion industry.

Whistling Woods International (WWI) is a Film, Television, Animation, Communication, Fashion, Music and Media Arts institute located in Mumbai, India. Founded by one of India’s leading filmmakers – Subhash Ghai, WWI is one of Asia’s largest Film, Communication &Media Arts institute. The Hollywood Reporter’ has rated WWI as one of the Ten Best Film Schools in the
world in 2014, 2013 & 2010. The campus is located inside Mumbai’s film & television production hub ‘Filmcity’, and offers courses that vary in duration from 1 year to 3 years. All the major specializations of the Media & Entertainment industry are catered to, including Acting, Animation, Cinematography, Direction, Editing, Producing, Music, Screenwriting, Sound, Visual Effects, Media Management Studies, Visual Communication and Fashion Design. Degree and diploma courses offered as accredited to The Tata Institute of Social Sciences (TISS).

Welcome Home VLCC on-demand services

VLCC expands reach with beauty services at home, acquits Vanity Cube, extends to the on-demand services segment

VLCC, a globally renowned brand in beauty and wellness industry, announced its acquisition of Vanity Cube, one of the earliest entrants in the beauty-services- at-home segment, signaling its foray into the fast growing ‘On-Demand Services’ sector. To be rebranded VLCC Vanity Cube, the company currently offers beauty services at home to its customers in Delhi-NCR and Mumbai.

Commenting on the acquisition, Mrs. Vandana Luthra, Founder, VLCC, said, “On-demand beauty services have a huge growth potential and will define the next level of disruption in the beauty and wellness industry. There is no clear market leader in the nascent on-demand beauty services space. VLCC, with its presence of over 250 wellness centers and salons in 120 cities across 11 countries as well as 76 skill development academies, through whose portals over 10,000 students pass out annually, will have a distinct edge over competition in this domain. With the addition of beauty on-demand to the existing range of services, VLCC will be able to further extend its reach and availability. The immediate plan is to scale up the operations of Vanity Cube beyond the current 2 cities to 10 cities over the next 18 months.”

Vanity Cube was established by Ms. Renu Bisht and Ms. Pragya Upadhyay in the year 2014. A key differentiator of the start-up has been its ability to deliver services within 90 minutes of booking an appointment. The company is currently operational in Delhi-NCR and Mumbai and has served over 50,000 customers till date, with 60% customers availing a repeat within 45 days of the first service. The company had earlier raised Series A funding from Unicorn Ventures and angel investors, who continue to be minority stakeholders in the company.

Being a leader in the Beauty & Wellness services segment, the foray into On-Demand Beauty Services is a natural progression for VLCC. Already, nearly 60% of the company’s revenue from its wellness centres in India comes from beauty treatments and services.

Commenting on the synergy between the two businesses, Ms. Renu Bisht, Co-Founder, Vanity Cube said, “We, at Vanity Cube, aspire to be the private stylists for each of our customers. We understand that beauty is personal to every individual and hence, we have always focused on delivering high quality services at competitive costs. With VLCC’s expertise, years of experience and scale of reach in beauty services, we will now be able to not only deliver an upgraded and expanded offering to our existing customer base, but also achieve our goal to be a pan-India operation.”

Ms. Pragya Upadhyay, Co-Founder, Vanity Cube added, “We are excited to be a part of the VLCC family. VLCC is a pioneer in the beauty and wellness industry and has always given utmost importance to service quality. We are confident that VLCC Vanity Cube will soon be a preferred brand in the on-demand beauty services category across the country, and not just where we currently operate.”

The organized On-Demand Beauty Services market has gained good traction in the last couple of years, with numerous start-ups having mushroomed in this segment, and is estimated to be anywhere between US$ 2 billion – US$ 3 billion. In India, the industry is growing at a compounded rate of 18.6%, fuelled by affluent and middle class customers.

VLCC Group is founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC is today widely recognized for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. The VLCC Group’s operations currently span 330 locations in over 150 cities and 14 countries across South Asia, South East Asia, the GCC Region and East Africa. This includes UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore and Thailand. VLCC:

• Manages one of the largest chains of Slimming, Beauty & Fitness centers across Asia;

• Runs one of Asia’s largest network of skill development institutes in Beauty & Nutrition;

• Manufactures in Switzerland and the GMP certified company owned plants in India and Singapore, a comprehensive range of over 250 skin-care, hair-care and body-care products as well as nutraceuticals and functional/ fortified foodsunder the VLCC Natural Sciences™, Skin MTX™, Bellewave™, Enavose™, VLCC Slimmer’s ™, VLCC Shape Up™,  and SPECIFIX™ brands and sells them in over 20 countries worldwide

Wednesday, August 9, 2017

TCL launched 4K UHD Android TV Smart series in India

TCL brings new generation smart TV by launching 4K UHD Android TV Smart Series C2&P2M in Indian market

Together with Google certification and Harman Kardon Technology, TCL is all set to redefine the smart TV segment 

 TCL, the third largest global TV manufacturer, today announced the launch of its 2017 new TV series in India. With the launch of this Google Certified 4K UHD Android smart TV series C2 & P2M, TCL will take lead in introducing the next generation Smart TV by bringing Android TV to the Indian market.

TCL 4K UHD android TV will provide customers a bunch of smart features - Google Official certification, HDR Pro Harman Kardon Speakers, Wide Colour Gamut, Netflix and Super Narrow Bezel along with stunning picture and sound quality. Designed to provide customers ‘a first of its kind’ experience in the big screen entertainment, TCL C2 and P2M Series will be available in two sizes of 65inch and 55inch.

Speaking at the launch, MrPraveen Valecha, Regional Director of TCL India remarked, “The Smart TV is the future of television. With fast digitisation, there is a paradigm shift in customer preference towards Smart Features. The smart TV market is growing exponentially and is expected to reach Rs 54,000 crores in 2017. These new launches will help us to make strong inroads in the smart TV market.”

Both C2 and P2M will be available for pre-booking on Amazon platform starting Aug 9th to Aug 15th. C2 Series will be available at INR 109990/- for the 65inch. The other offering P2Mis priced at INR 99990 for 65inch and priced at INR 62990 for 55inch.The pre-order offers superb customer benefit – with the purchase of 65 inch and 55inch TCL android TV, the customers will get a 32and a 24inch TV free respectively. By September, they will also be available in most TCL offline stores and online stores as well.

Speaking about the launch, Mr. Mike Chen, Country Manager, TCL Multimedia said, “The new TV range from TCL is a potential game-changer in the smart TV segment. Both C2 and P2M have exquisite features to give our customers a whole new experience in the TV viewing experience. Starting today, our new products will be exclusively available through Amazon. In a month’s time by September, our products will be available in our online and offline stores as well.”

Smart Function:
The new series has smart functions to enhance the viewing experience and abundant content powered by Google Android TV OS, Netflix and more. Android TV OS are certified by Google, which is specially optimised for TV to enjoy high resolution entertainment in a big screen. With these new launches TCL would be only the second player in the Indian market to have Google certified android TV. Both C2 and P2M  grants users with accesses to a broad range of Google content including Google Play Store, Games, Music, Movie & TV, Google Cast and Voice Search. With Google Play Store, the users can search and install all TV edition apps for games, movies, shows, music and sports, which is customized for TV with high resolution display and TV-friendly control mode. Google Cast enables the users to cast their favourite videos, games and apps from their mobile devices, in full quality to the TV. With Voice Search, users do not have to look through the complicated navigation bar nor do any tiresome typing - they can simply let Google do it for them by giving instructions. What`s more is that both C2and P2M inbounding with Netflix App—the world’s leading streaming video service provider. This will allow customers to instantly watch thousands of TV episodes & movies with 4K&HDR options. To support Android TV OS and such multiple experience enhancing features, the new TVs come with a strong hardware — quad core A53 1.5Hz CPU, dual core Mali T860GPU, 2.5GB DDR3 RAM and 16GB Storage.

Enhanced Picture Quality:
The new series comes with the guarantee of perfect picture quality through HDR Pro, WCG, 4K UHD and Micro Dimming technologies. In C2 Series, the wide colour gamut technology can deliver the purest LED backlight and display an incredibly wide colour gamut so as to effectively improve the vividness and the sense of reality of colours, as well as the richer layers of the image. Micro Dimming is designed to achieve great contrast by analyzing the video content in hundreds of separate zones and adjusting the brightness and darkness of each of them separately. Combining all these technologies in the 4K UHD screen, C2 can deliver a stunning viewing experience. Both C2 and P2M series’ supreme picture quality is supported by HDR Pro, which produces dazzling image details with accurate reproduction of light and dark shades. Pro allows both hardware and software to comprehensively reach HDR standard. It delivers perfect HDR picture quality and enhances colour richness in dark settings.

Superior Sound Quality:
The new series boasts of Impressive sound quality delivered by Harman Kardon speakers and Dolby & DTS technology. C2 offers the finest sound experience with Harman Kardon speakers placed facing the front so that the sound transmits to the viewers directly without any interference and quality reduction. Both C2 and P2M have DTS decoding enables lossless audio decoding and create a rich acoustic-field replicating the sound of live-studio recordings. Dolby decoder is able to generate immersive 5.1 surround sound. TCL’s unique Smart Volume function can automatically adjust sound volume to eliminate sudden sound fluctuations - typically experienced when switching the channels or during television commercials.

Smart Design:
With artistic design featuring super narrow bezel, TCL C2 - one of the Reddot award 2017 winners is a piece of gorgeous artwork. Slim design combines the function and fashion in a supreme show of elegance. P2Mon the on the hand has golden metal material, super narrow bezel, will bring you unlimited viewing experience and pure echo sound.

With the tilt of consumer preference towards smart features, the market potential of smart gadgets in India is huge. To strengthen its hold in this growing market, TCL launched Movetime in July; a wearable device with built-in gesture control technology along with ability to keep track of calls and messages. TCL will also be unveiling its smart home solution LIFE Home Monitoring Kit shortly. This smart security kit will be available with a full set of stylish yet discreet products, including camera (LIFECAM), door and window sensor (LIFESENSE), and motion detector (LIFEDETECT) that alert users to any intrusion. All of the peripheral devices will be connected by a central hub and can be accessed through a dedicated app. 

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services worldwide under three key brands – TCL, Alcatel and BlackBerry. With a portfolio of products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. TCL Communication ranked as a top-10 global mobile phone manufacturer in the first quarter of 2017 according to IDC and company data. Incorporated in Hong Kong, TCL Communication operates its highly efficient manufacturing plant in Huizhou, China and nine R&D centers worldwide. For more information, please visit

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved.  All other trademarks are the property of their respective owners.  BlackBerry is not responsible for any third-party products or services.

Tuesday, August 8, 2017

Godrej Gears up for Malaria Elimination

Godrej initiated dialogue on importance of ‘Partnerships and Collaborations’ for malaria elimination

Stakeholders from public, private and social enterprises come together at the ‘Achieving a malaria-free India’ Conclave

Achieving a malaria-free India’, a first-of- its-kind conclave, organized by the Godrej Group in partnership with the Vector Control Research Center (VCRC), Indian Council of Medical Research (ICMR), was held today at Godrej ONE, Mumbai. Stakeholders representing thought leaders from government, academia, private sector and social & non-profit organizations, discussed the need and merits of partnerships and collaborations in achieving a malaria-free India.

The key highlight of the conclave was a panel discussion on ‘Partnerships and Collaborations
towards achieving malaria-free India’. Insightful discussions on India’s current challenges,
lessons from the past, the merits and challenges of partnerships, roles and responsibilities of
different stakeholders and concrete next steps to make the vision a reality were discussed. It
was a power-packed panel comprising Prof. Dr. Sabesan, Senior Consultant, VCRC; Dr. Anup
Anvikar, National Institute of Malaria Research (NIMR); Shireen Mistree, India Health Fund,
Tata Trusts; Neeraj Jain, Country Director, India, PATH and Vivek Gambhir, Managing Director,
Godrej Consumer Products Ltd. Indrajit Gupta, Director and Co-founder, Founding Fuel
moderated the panel.

In his opening remarks, Mr. Adi Godrej, Chairman, Godrej Group, said, “Malaria continues to
be one of the most significant public health issues confronting India today, with about 1.5 million
new cases detected every year. Our Health Ministry has endorsed the goal of achieving a
malaria-free India by 2030. Given the scale of the vision outlined, the importance of partnerships
and collaborations is paramount. In line with this, our conclave today, aims to create and
facilitate impactful conversations on malaria elimination among key thought leaders from the

The Chief Guest of the conclave, Dr. Shampa Nag, Project Director, Caritas India, said,
“Partnerships and collaborations present continuous opportunities within the ambit of multi-
sectoral approach. They act as catalyzing factors for bridging the physical and behavioural
barriers and enabling the motivators/influencers to expand application of interventions as well as
strengthening community systems alongside extending support to improve overall health
systems. Leveraging distinctive strengths of stakeholders, the National Vector Borne Disease
Control Program (NVBDCP), civil society organizations & corporate sector, donor & partner agencies, and others should reaffirm the commitment to advance our common elimination

Speaking at the conclave, Mr. Vivek Gambhir, Managing Director, Godrej Consumer
Products Limited, said, “With project EMBED (Elimination of Mosquito Borne Endemic
Diseases), we have embarked on a journey of collaboration with various stakeholders, including
the government, social sector, and the community. With gradual reductions in the malaria
burden in our pilot districts, our project model is a testament to the productivity and importance
of partnerships. As a FMCG player with a robust household insecticide portfolio, we have
brought financial resources, knowledge on mosquito behaviours and prevention strategies, and
a strong understanding of community members, to the fight against malaria. To further our
outreach efforts, we have partnered with the VCRC for this conclave and will continue to work in
collaboration with them to develop an action-oriented way forward from the discussions of the
conclave today.”

The conclave saw meaningful deliberations on malaria elimination, including: individual paper
presentations by students of VCRC on different aspects of vector borne diseases; a
presentation on Godrej Consumer Products’ pilot project EMBED by Dr. Vikas Goswami, Head
Sustainability, Good & Green, Godrej Industries Limited and Associate Companies and Dr. Bitra
George, Country Head, India, FHI 360. Prof. Dr. S. Sabesan unveiled a research paper on
‘Public Private Partnership (PPP) towards malaria elimination in India’.

The conclave was part of Godrej Group’s awareness platform, launched with the vision to create
and facilitate impactful conversations around key issues that are of national significance. The
platform will continue to engage with diverse stakeholders groups including government,
academia, NGOs, regulatory bodies, industry bodies, media and digital influencers on socially
relevant subjects.

Malaria in India:
India has the highest malaria burden in the Asia Pacific region, with more than one billion people at risk of infection. Official estimates reveal 10 lakh cases of malaria reported in the country every year. India accounts for 70% of malaria cases and 69% of malaria deaths in the South East Asia region. Over 80% of India’s population lives in ‘malaria transmission high-risk’ areas. The Government of India has made a commitment to eliminate malaria from the country by 2030, in line with the National Framework for Malaria Elimination (NFME) and Global Technical Strategy for Malaria.
Eliminating malaria in India will result in substantial public health improvement in the country, and would also lead to important improvements in the economic situation for families burdened by malaria.

Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned- serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India's space missions. With revenue of over USD 4.1 billion we are growing fast, and have exciting, ambitious aspirations. Our Vision for 2020 is to be 10 times the size we were in 2010.
But for us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of 'shared value' to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

Tune into Monsoon Mood with Cinthol Confidence

Celebrate the great outdoors with Cinthol Confidence+ Soap
Cinthol is a brand that has been synonymous with having a great time outdoors. The brand ethos is about stepping out of your comfort zone, exploring and being one with your natural surroundings. The brand has now launched a monsoon focused campaign for Cinthol Confidence+, conceptualised by Creativeland Asia and Baaash Digital. The central theme of the campaign is to overcome the fear of falling ill because of germs or getting dirty in the monsoon. The film is effectively narrated by a Cinthol Confidence+ coach who encourages you to step out this monsoon without the fear of dirt or germs. The inspiring coach pushes you against all odds and motivates you to put your best step forward without the fear of any obstacles.
In the video, the coach is portrayed as an inspirational figure who spells out why everyone must step out, take on the monsoon and claim the glory that defines their true self. He emphasizes how muck, grime and dirt do not stand a chance when you have Cinthol Confidence+ soap in your corner. 
Sunil Kataria, Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Monsoon tends to put a brake on our daily lives, particularly sportsmen. The new Cinthol Confidence+ video is a moral boost from a coach to sportsmen and young people to get out in the monsoon without the fear of illness. Cinthol as a brand resonates with pushing your limits to the fullest to live every moment. Cinthol Confidence+ soap also assures 99.9% protection against germs and offers freshness with insta-deo fragrance.”
Anu Joseph, Chief Creative Officer, Creativeland Asia said, “Many of us prefer staying indoors during the monsoon, but Cinthol as a brand is all about embracing the awesome outdoors. So, with this campaign for Cinthol Confidence+ soap, we zoom in on the fear that keeps people inside during the monsoon. To do this, we needed a spokesperson, a mouthpiece, a motivational figure who would always push you to step out and play, when everybody else is urging you to remain inside. That’s where the Confidence+ Coach walked in with an inspirational take on going out in the monsoon and attaining the glory that awaits.”
With the advent of monsoon, people have to face delays and unwanted hassles each day. Outdoor activities that may be a part of our daily lives tend to take a backseat in this season. This behaviour in particular takes a toll on the routine training sessions followed by sportsmen. Illnesses related to monsoons may also be one of the reasons for this behaviour. With Cinthol Confidence+ germ protection soap you can leave all the worries behind. Go ahead and explore the world!