Saturday, January 20, 2024

Vespa Harnesses the Power of the Dragon


20th January 2024: A legend. A myth. An icon. Heritage and avant-garde, ancient tradition and modern mastery seamlessly merge in this limited-edition Vespa 946 Dragon and exclusive Varsity Jacket. 

Vespa, the timeless icon of Italian lifestyle and a free spirit, ushers in a new era debuting the exclusive limited-edition Vespa 946 Dragon and matching varsity jacket in honor of the Year of the Dragon.

Vespa brings its distinctive Italian edge on the road, harnessing the power of the dragon, a mythological creature that holds unparalleled force and is regarded as an omen of prosperity, with a dedicated Lunar New Year celebration event in Hong Kong on January 24.

The Vespa 946 is reimagined in a golden hue for the exclusive Dragon collector’s edition, embodying the fierce spirit of the scooter.

Available in a limited run of 1888 items, the model is emblazoned with a vibrant emerald green dragon motif that snakes around the livery. 

Hand-crafted in Italy and leveraging cutting-edge technology, the bold design of the Vespa 946 Dragon marks a coming together of cultures, innovation and sophistication, telegraphing a distinct sense of energy and power. 

To commemorate the launch and pay homage to the Lunar New Year, Vespa is also releasing its inaugural fashion item. The exclusive Dragon Varsity Jacket celebrates the legendary status of the iconic scooter and reflects its signature combination of style and legacy.

Drawing from the Vespa 946 Dragon’s design, the ribbed wool and nappa leather-sleeved varsity jacket features a dragon motif in emerald green alongside prints and embroideries on the left pocket and back panel. The jacket’s front panel features Vespa’s iconic V monogram accompanied by an ancient Chinese proverb.

The exclusive collection, crafted from high-end materials and featuring innovative and luxurious details, echoes the bold ethos so central to the Year of the Dragon.


About Vespa: 

Born in 1946, Vespa (which means “wasp” in Italian) is much more than a mobility brand; it symbolises art, design, technology, and fun. It is an icon of style: its uniqueness makes it one of the most admired and desired brands. In 2021 Vespa celebrates its 75th birthday with nearly X million vehicles sold worldwide. Throughout the decades, Vespa has become an interpreter and an expression of the society in which it lives and a symbol of Innovation, Performance, and Italian Creativity. Vespa is an iconic, functional, and beautiful MADE IN ITALY product, appreciated all over the world and that year by year wrote the history of global mobility; the brand’s timeless style and technical format make its products something unique and inimitable, combining rational, functional, and emotional elements in its scooters and being recognised all over the world as the classy and irreverent side of light mobility.

About PVPL: 

Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry. Piaggio Vehicles Pvt. Ltd. (PVPL) leads the league today with its Commercial Vehicles and 2-Wheeler Vehicles segments. By revolutionizing the 3-wheeler cargo segment in the country, Piaggio, today, is setting global standards in multiple areas of service. It also owns legendary 2-wheeler brands like Vespa and Aprilia which is the premium segment in the 2-wheeler industry. The sprawling Manufacturing Unit of PVPL is based at Baramati, Maharashtra and is working to capacity produce commercial vehicles and 2 wheelers for India and select international markets. PVPL is a 100% subsidiary of Piaggio & C. s.p.a. of Italy, the inventor of Commercial Vehicles and 2 Wheelers. Its superior and premium products feature and benefit consumers and a growing customer base. 

The vision and mission of PVPL are to be perceived as a unique, high-impact, fast response, innovative and growth-oriented company that is known around for its unmatched level of excellence. And also, to achieve the status of a world-class company that manufactures & markets a wide range of high-quality products to the total satisfaction of the customers in the domestic and overseas markets. With unmatched customer care, state-of-the-art products, and multiple awards to be honoured with, PVPL continues to journey – proving inspirational and providing an improved quality of life to millions across India along the way! 

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