Tuesday, May 31, 2016

Eat like an Egyptian


Indian Bloggers

Picture credit : Ms. Bhakti Khatri

" Walk like an Egyptian ...
All the school kids so sick of books
They like the punk and the metal band
When the buzzer rings (oh whey oh)
They're walking like an Egyptian ..
. "

was my most favorite song, as a student. We the students of early 90s, always mugged up for one test after the another , hated every minute of it and still studied more to get good marks to remain in the good books of teachers and parents alike. The above lyrics echoed our emotions verbatim.


Picture Credit : Bhakti Khatri
Exotic Egyptian mythology always mesmerized me with Omnipotent Pharaohs ( Tutankhamen , Ramesses etc.) , Prince Moses-Ten Commandments , fascinating Cleopatra , Nefertiti , Grand Sphinx , mysterious Mummies , Exodus , Papyrus , Pyramids , Nile etc. I always dreamed of visiting exciting Egypt, while my friends had eyes only for U.S. & U.K.



An exclusive invite from Ms. Bhakti Khatri for Tableya Masri ( Egyptian Cuisine ) at Pop Studio, Vile Parle, was sort of visiting Egypt through Bhakti's hearty Egyptian tales. Bhakti has lived in Egypt most of her growing years and it is home for her. It’s her home away from home. When she shifted to Mumbai, she looked around for something similar but unfortunately could not find it. That's the reason for her to introduce Egyptian cuisine to the foodies of Mumbai.





The Tableya Masri is an Egyptian term ( concept ) originated from an old Egyptian ritual of a Friday ( equivalent to our Sunday / Holiday Mejwani ) afternoon community table = Tableya : a round table made of wood, copper or marble , placed in the hall) where the entire family and friends sit, chat  and feast together on local delicacies




We the bloggers cheered for the mauve colored, chilled  Egyptian tea Karkadeh ( dry Hibiscus flowers boiled in water sweetened with Honey / Sugar  ) . This same Karkadeh tea is served hot in Winters.



All Middle Eastern and/or Egyptian cuisine have dishes filled with meat (Lamb, Chicken, Beef, Fish and many more). However, Bhakti  being a vegetarian she would be introducing authentic vegetarian cuisine offered in Egypt.





The staple Egyptian dishes are called Ful and Tameya. Ful, is made of fava beans grown in the Middle Eastern area which is very similar to the Indian rajma with some localized spices and condiments. Tameya is the Egyptian version of falafel. The difference is Tameya being made of yellow fava beans again a localized grown pulse. There is a saying in Egypt, Ful & Tameya are eaten for breakfast by a rich man, for lunch by a middle class man and for dinner by the poor.



On every street corner of Egypt, there will be shop or a roadside stall to sell these dishes, with Aish (local pita bread) and Tahini.




Another well known dish is known as Khoshari is a dish made of rice, macaroni and lentils topped with a tomato – vinegar sauce, garnished with chickpeas and fried onions. The dish originated from India and Italy in 1914. Indian soldiers used the lentils and rice to make Khichdi, while the Italians added Macaroni.



Mah’shi, is another rice based dish which is originally made with short grain rice and beef. This stuffing is then rolled in grape leaf and cabbage and stuffed in eggplant, capsicum and various other vegetables. Mah’shi is a dish made on Fridays, during the weekly holiday where the family sits together to feast..




Last and the most loveliest part of this Egyptian Masri was making an Egyptian dessert, guided by Bhakti. How cool ... I mean How Sweet !  We were provided with all the nuts ( Pistachios , Almonds , Raisins , Walnuts etc ) to make our very own version of Um ( Mother ) Ali ( Name of the Egyptian Sultan ). 


UmAli a dessert which is purely Egyptian. The story goes, that Um Ali, the Queen consort, murdered the other wives of the King to be the regent. In celebration of the killings, she ordered a celebratory dish, a dessert.This combo makes up the world's best dessert , mother of all desserts = UmAli.




 It was so much fun layering our baking bowls with puff pastry ( made up of maida) , dry fruits, condensed milk, fresh cream , again dry fruits, again condensed milk for sweetness and finally garnished with raisins. I signed my dessert bowl before putting it into an oven , to make sure , it does not go amiss. In went our dessert bowls for baking and Bhakti continued her tales about 
Egypt.
                                         

 Ahhhhhhaaaaaa.... the aroma ... , the sight ...when the baked UmAli exited the microwave and made spectacular entry on the bloggers' table!

We culminated our Egyptian rhapsody with one more round of chilled Karkadeh to beat the Indian heat. Indian, Egyptians Chai-Bhai !




We returned home with bag full of Egyptian Tableya Masri ( tray full of my handmade UmAli, which was regally appreciated by none other than my now famous nephew Aamen.


I am sure, by now, you all  must be craving for exotic Egyptian Tableya Masri. You may contact at tableyamasri@gmail.com

For more updates follow : Twitter : @tableyamasri
Instagram : @tableyamasri

Saturday, May 28, 2016

PlayTheLifeGame with Baggit




                                                                       
Indian Bloggers

"Char Baj Gaye Lekin Party Abhi Baaki Hai ... " was the rocking party scene at #PlayTheLifeGame launch of  Baggit Spring Summer  2016 collection. Yes you read it right, the #PlayTheLifeGame Bloggers party was in full swing even after Char. The only catch, is this Baggit Spring-Summer collection launch party was exclusively for the lady-bloggers and the Char was pm, not am.

                                        

The GenNext loves to #PlayTheLifeGame as per their own choices. They celebrate Life like a Party. They work smart and party hard to enjoy every aspect of life. They have everything, still they crave for Extra Gloss, Exclusivity, high-end brands, latest version of every thing. That's where Baggit Spring Summer 2016 Collection comes in to picture, I mean in to the hands of fashionistas. 'If you have it ... splurge it on Baggit'




The tech-savvy, ambitious and independent ladies make their own smart choices. They deserve both Quality and Style. Today's Gen-Y is the result of DISK ( Double Income Single Kid ), so they have grown up as pampered youth. They love to flaunt their ‘Freedom of Expression’ with their fashion statement. Brand Baggit is most sought after by these DISKs for it's uber cool looks and Eco-friendly / recyclable material.




Here's the first person story about #PlayTheLifeGame launch of  Baggit Spring Summer  2016 collection. We the select few Lifestyle / Fashion Bloggers went into selfie-mode post registration and Gift-receipt of an ornate fashion trunk full of goodies ( Wanna know , what all is inside this golden, glitzy trunk ? Please read to the end ). 



Thus started our #PlayTheLifeGame Spring-Summer collection 2016 launch party with Baggit at The Daily Bar & Kitchen . Upstairs in the AC section, the bartenders got busy mixing various cocktails / mock tails for the bloggers. The bloggers pouted, clicked, chatted, sipped cocktails / mock tails ( Pinacolada & Mojito : both virgin for me ), nibbled French fries, Filo tarts, Pizza etc n tweeted it all in detail ... till #PlayTheLifeGame ... trended. 




  
                                                       

The ravishing MC arrived in a Pool Green mini and the whole party scene resonated with her perky commentary about #PlayTheLifeGame launch of  Baggit Spring Summer  2016 collection. The personal message of Ms. Neena Lekhi ( MD & Chief Design Curator ) and making of Spring Summer collection was presented through an exciting video, which was hugely applauded by us.


























Elaborating on the campaign launch, Vicky Ahuja, Director Sales & Marketing, Baggit, said,  “Baggit is born for fashion and the new spring summer range doesn't restrict you by the bounds of ‘occasions’. The versatile collection lets you express yourself with unbridled freedom without stereotyping you in a particular role. Be you. And enjoy it … with confidence. ” #PlayTheLifeGame campaign captures different moods & expressions of today’s modern women. Staying true to its handcrafted, Eco-friendly heritage, Baggit has chosen a variety of luxuriously strong materials, unique textures and chic prints that merges with a palette of vibrant hues like blues, pinks ,oranges to reflect the varying moods and emotions of their audience. 





Here's how I would like to style my favorite 'L Affinity Bindas Blue' ( more brownie points for that kick ass Bindas name ) Sling / back pack. You may have noticed from the above table that, this Bindas Blue color blocks with the bright  mustard yellow, red, as well as with the faded beige, pink . This L Affinity Bindas Blue can be carried stylishly with Western as well as with Indian outfits. ‪#‎playthelifegame Baggit Spring Summer 2016 collection mood bags for the chic ladies, for every occasion to match their style , any time , any where. Every Baggit bag has different features, which can be accessorized with numerous dresses.  The special feature of all Baggit is it's totally Vegan and non allergic. 
















True to the spirit of #PlayTheLifeGame, the vivacious MC played various games such as Moods of the days to match the Baggit , Guess the names of Baggit-Lucky draw , Maximum number of tweets throughout the day. The winners bagged their favorite Baggit as the prizes. Post the fun-games , the bloggers rushed to the upstairs bar to refresh themselves with another round of cocktails, mock tails , appetizers etc.

     
Thus rejuvenated , the bloggers were ready to shake a leg to the tune of #PlayTheLifeGame . So the tables were moved towards the walls and the ladies hit the dance-floor with elan.  
                                            
To Know More Visitwww.baggit.com


Asian Paints Celebrates World Interiors Day

Indian Bloggers

   
The same story ... but if its recited in Colorful, vibrant, picturesque, hearty tone ... then it becomes mesmerizing, fascinating and is loved by the listeners time and again.

" Har Ghar kuchch kahta hai, Apna mood dikhata hai ... Asian Painted ghar Aashiquana hota hai... "
The same home when painted, decorated by Asian Paints  becomes a cherished heaven. 
How ? Seeing is believing, so do visit and check out Asian Paints Color store on Hill road, Bandra yourselves.


Asian Paints’ signature store, Bandra celebrated World Interiors Day with a unique movies-inspired workshop on interiors. The Colour Store in Bandra was set up by Asian Paints with the aim of educating consumers and interior décor enthusiasts on colours and designs as well as how it can change their space. The store invited renowned Film Production Designer, Shruti Gupte to host an exclusive workshop on how to draw inspiration from homes and office spaces designed in popular films.


 Intelligent & Inspirational Interiors, from Silver Screens to Your Home’, theme was conceptualized for this Colour Store initiative. It offered consumers the unique opportunity to bring to their homes, the look and feel that they love, admire and aspire for, from their favorite films. The brand is determined to encourage consumers to take that leap and be experimental and creative with their décor choices in a aesthetically practical manner


Asian Paints hosted this informative workshop with leading Bollywood Production Designer Shruti Gupte who designed homes and interior spaces in films such as ‘Aisha’, ‘Taare Zamin Par’, ‘Khoobsurat’, ‘Lunch Box’, and others, Shruti possesses a deep understanding of the style and sensibilities of the modern-day consumers. Through examples of her films, she covered various aspects from designing homes of characters in movies, to tips on how consumers can use designs seen in movies as an inspiration while decorating their homes.


Production Designer Shruti Gupte shared, “We as consumers need to make ourselves the heroes and heroines of our own movie scripts. Colors and textures are not to be feared but embraced as part of our personality. Our personal and professional environments are an extension of our personality and should inspire our days, help create memories or convey our aspirations. If the movies take inspiration from our reality, then why should not we allow those reel-ties to become our reality? It's a simple decision to step out of our comfort zone and experiment. 
                                                 

Asian Paints Color Store allows us to realize our dreams before we choose to make it permanent" ...added Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. “From sharing insights on how to choose the right colour to offering firsthand experience through interesting DIY activities, we have always strived to engage consumers on painting and décor through events and activities at the Colour Store. Since films are known to inspire us in many ways, the Colour Store has collaborated with ace Production Designer, Shruti Gupte, for World Interiors Day to bring inspirational home décor ideas from the silver screen to consumers.”


For those who are always looking for new ideas to do up their personal spaces with all that’s in vogue and colorful, this workshop at Asian Paints Colour Store, Bandra proved to be inspirational and experiential in equal measure. Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 141.83 billion. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Idea Stores, Ezycolour services like Home Solutions & Colour Consultancy and Colour Next trend forecasting.
                    

The main idea behind this bloggers meet is to create awareness about the stores and communicate that the Asian Paints color store arranges events / workshops on design ( home / office interior decor ) for consumers so that people who are interested can reach out and be informed about future events.


Come ... Join ... Let's celebrate #WorldInteriorsDay with #Asian Paints         #ColourStoreBandra


Here are the social media links of Asian Paints to keep us updated about their latest range , events , workshops etc : Twitter ,  Facebook , Insta , YouTube