New TVC features popular Bollywood actor, Vinay Pathak along with talented young artist, Vedika Nawani with the tag line, ‘Hungry? Grab A SNICKERS®
National, 01st September 2021 : SNICKERS®, from Mars Wrigley portfolio, roped in Vinay Pathak, alongside actor Vedika Nawani, for a new brand film. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ that consumers have often seen and loved in iconic SNICKERS® ad films.
The new TVC depicts departure from the usual change in personality of the protagonist, to an unusual and outlandish act or decision. As seen in the film where Vinay Pathak, portraying the role of a father, ends up buying a ‘monster’ truck during a hunger pang to “win the race of life”. He eventually realizes the foolishness of his purchase when he eats a SNICKERS®, the nougat, caramel and nuts filled chocolate bar, on his daughter’s insistence.
Talking about the launch of the new SNICKERS® film, Kalpesh R Parmar, Country General Manager, Mars Wrigley, India said, “The brand proposition of SNICKERS®, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with SNICKERS®.”
Sharing his experience on the association, Vinay Pathak, popular Bollywood actor, said “SNICKERS® has always been one of my favourite chocolates and I was absolutely delighted to collaborate with such a cool brand. It is rather the best thing to grab; it is my saviour when I want to satiate my hunger pangs, especially when I am working and hunger merges with stress and anger. SNICKERS ® is such a loved brand and I resonate deeply with its persona and tongue in cheek sense of humour. Being a part of their quirky new film has been a fun-filled experience and I am quite excited to see how the audience reacts to the ad. I hope they enjoy watching it as much as I enjoyed shooting it.”
The film can be viewed here.
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and Petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our suppliers and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
Mars Wrigley products are now available at Mars Wrigley Treats Store in India.