New store demonstrates Starbucks vision for business expansion and long-term commitment in India
National, 9 July 2020: Tata Starbucks Private Limited announced the opening of its first drive-thru
store in India at Dhillon Plaza, Ambala Chandigarh Expressway, Singhpura in Zirakpur. The milestone demonstrates the company’s long-term commitment to the Indian market, where it now has 187 stores, and a vision of offering more ways for customers in India to enjoy the Starbucks Experience.
“Tata Starbucks has had an incredible journey in India, and we are proud to have achieved yet another
milestone. The opening of our first drive-thru store showcases our commitment to evolving our brand
and business in India and providing new and meaningful experiences to our customers,” said Navin
Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “This is all possible thanks to more than 2,000 Indian
partners (employees) who proudly wear the green apron. Through their commitment and passion,
Starbucks has laid a strong foundation as we expand to new cities across India year after year.”
The drive-thru format offers added convenience for customers who want to pick up their orders from
their car, or travelers on the go. Located next to the Chandigarh-Ambala highway, customers can
also stop for a quick break to enjoy their Starbucks favourites in the café, with two levels of in-store
seating, free Wi-Fi, and Starbucks merchandise available for purchase. At the drive-thru window, a
Starbucks partner will greet each customer and take their order, adding an element of warmth to the
experience.
To introduce the drive-thru in India and engage with customers, Tata Starbucks launched a digital
marketing campaign with the tagline “Why wait for your brew, when you can drive-thru?”, an
interesting illustration transforms the iconic Starbucks cup into a drive-thru store atop a highway. As
a part of the launch offer, Starbucks customers can also enjoy 15% off on their drive thru order. These
discount coupons can be collected from the Chandigarh and Mohali Starbucks stores and can be
redeemed at the drive thru for a limited period*.
The drive-thru offers customers the same wide range of menu items available at other Starbucks
locations, including the Starbucks® signature espresso beverages like Cappuccinos, Americanos,
Lattes and all-time favourites such as Cafe Mocha, Java Chip Frappuccino, Signature Hot Chocolate
and Caramel Macchiato. Customers can also savor the newest menu additions like the Honey
Turmeric Latte and the classic international favorite Cortado along with a food menu comprising of
Indian and International favourites. It will also offer a range of TeavanaTM teas, including the
Starbucks signature tea innovation – India Spice Majesty Blend for those who seek a modern and
reimagined tea experience. *Terms and conditions apply
About Tata Starbucks Private Limited
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Global
Beverages and currently operates 187 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat and Vadodara through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - “A Tata Alliance.”
National, 9 July 2020: Tata Starbucks Private Limited announced the opening of its first drive-thru
store in India at Dhillon Plaza, Ambala Chandigarh Expressway, Singhpura in Zirakpur. The milestone demonstrates the company’s long-term commitment to the Indian market, where it now has 187 stores, and a vision of offering more ways for customers in India to enjoy the Starbucks Experience.
“Tata Starbucks has had an incredible journey in India, and we are proud to have achieved yet another
milestone. The opening of our first drive-thru store showcases our commitment to evolving our brand
and business in India and providing new and meaningful experiences to our customers,” said Navin
Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “This is all possible thanks to more than 2,000 Indian
partners (employees) who proudly wear the green apron. Through their commitment and passion,
Starbucks has laid a strong foundation as we expand to new cities across India year after year.”
The drive-thru format offers added convenience for customers who want to pick up their orders from
their car, or travelers on the go. Located next to the Chandigarh-Ambala highway, customers can
also stop for a quick break to enjoy their Starbucks favourites in the café, with two levels of in-store
seating, free Wi-Fi, and Starbucks merchandise available for purchase. At the drive-thru window, a
Starbucks partner will greet each customer and take their order, adding an element of warmth to the
experience.
To introduce the drive-thru in India and engage with customers, Tata Starbucks launched a digital
marketing campaign with the tagline “Why wait for your brew, when you can drive-thru?”, an
interesting illustration transforms the iconic Starbucks cup into a drive-thru store atop a highway. As
a part of the launch offer, Starbucks customers can also enjoy 15% off on their drive thru order. These
discount coupons can be collected from the Chandigarh and Mohali Starbucks stores and can be
redeemed at the drive thru for a limited period*.
The drive-thru offers customers the same wide range of menu items available at other Starbucks
locations, including the Starbucks® signature espresso beverages like Cappuccinos, Americanos,
Lattes and all-time favourites such as Cafe Mocha, Java Chip Frappuccino, Signature Hot Chocolate
and Caramel Macchiato. Customers can also savor the newest menu additions like the Honey
Turmeric Latte and the classic international favorite Cortado along with a food menu comprising of
Indian and International favourites. It will also offer a range of TeavanaTM teas, including the
Starbucks signature tea innovation – India Spice Majesty Blend for those who seek a modern and
reimagined tea experience. *Terms and conditions apply
About Tata Starbucks Private Limited
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Global
Beverages and currently operates 187 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat and Vadodara through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - “A Tata Alliance.”
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