Wednesday, December 6, 2017

Lifebuoy's #HelpAChildReach5 with Kajol empowers Hand washing Heroes

Lifebuoy #HelpAChildReach5 campaign with Kajol to empower young girls to become hand-washing heroes 
Unilever @HUL health soap brand #Lifebuoy has announced a new initiative to empower young girls to make a difference in their own communities through a partnership with the World Association of Girl Guides and Girl Scouts   that is   #WAGGGS 

Lifebuoy #HelpAChildReach5 ambassador Kajol introduced the young girl guides who will be hand washing heroes and spread the message of hand washing to over 4 million people, helping prevent illness.
Kajol announced Young Hand-washing Heroes for Lifebuoy's #HelpAChildReach5 campaign

The Lifebuoy social mission is to bring safety, security and health to 5 billion people through the active promotion of hand washing with soap. Each hand washing hero is trained about the importance of using soap while washing hands before eating and after using the toilet.

While Lifebuoy products provide accessible hygiene, as the world’s leading health soap, we know there is more that we can do. For this reason, the Lifebuoy brand aims to make a difference in peoples’ day-to-day lives by helping to promote health & hygiene, and in particular encourage people to wash their hands with soap. Each year around 3.5 million children under 5 die from diarrhoeal diseases and acute respiratory infections, such as pneumonia. Handwashing with soap is the single most cost-effective way to prevent diarrhoeal-related deaths and disease, with the potential to reduce deaths from diarrhoeal diseases by almost half and acute respiratory infections by one quarter.

Lifebuoy social mission programmes aim to spread positive hygiene messages through hygiene education activities.

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