Godrej Archives Plant , Godrej & Boyce Mfg. Co. Ltd. , Pirojshanagar, LBS Road,Vikhroli (w), Mumbai 400079, Maharashtra
I am very much proud of being a Mumbaikar, still I had never visited Vikroli. Thanks to the invite by Godrej Archives, I got the opportunity to visit Godrej's Hubble nestled in Vikhroli. It was one of it's kind 'Typewriter Art Event' conceptualized by Godrej Archives on August 12, 2015.
Godrej Archives, in line with its philosophy, ‘Restore. Reflect. Reimagine’, has given a new lease of life to Godrej’s last batch of typewriters from 2009 through this collaboration and subsequently the lotus bloomed out of the spare parts of typewriters.
1.Sixty typewriters used from Godrej and Boyce’s last production.
2. Approximately 248 man hours were used for disassembly and organization of parts.
3. More than 1700 man hours have been used to create the Lotus.
4. Thousands of bolts and screws used in the making of the Lotus.
5. Total no. of petals in the lotus - 15.
6. Parts used in one petals - 50 different components, and 200 parts per petal.
Jeremy Mayer: Jeremy makes sculptures using typewriter parts without deploying any ‘artificial’ joining processes such as gluing, welding, etc. Jeremy lived and worked at Godrej for 5 months to create some spectacular sculptures from typewriter
#Techart , is a part of the Artist-in-Residence programme, a Godrej Archives’ outreach initiatives that encourages artists from across the globe to reinterpret 118 years of heritage so that the current and future generations are inspired to reimagine the past and build a brighter future. Godrej has always been known for being an innovative.
The Typewriter journey: Godrej was the first Indian company to manufacture typewriters.
This occasion celebrates 50 years journey of manufacturing typewriters.
Apart from typewriters, Godrej has been at the helm of innovation across various other industries. Godrej has been shaping the future since 1897.
Godrej: An organization led by innovation, Godrej capitalizes on technology and design to reimagine and innovate for the future. Ex: Archives, Innovation Centre, etc. Godrej touches over 600 million customers every day. Godrej Archives believes in the conservation of historical company records; restore, recreate and re imagine the past to help the current generation build a better future. This is a culmination of the organizations efforts to constantly innovate and think differently to stay relevant to the consumers.
Pheroza Godrej : TPheroza Godrej’s
directs strategy and innovation at Godrej and Boyce, India. His belief that the innovation process can be used for identifying hidden opportunities which can ameliorate the lives of people in unforeseeable ways led him to set up the Innovation Centre at Godrej and Boyce. The centre implements Disruptive Innovation and Human-Centred Design and works with a diverse set of employees from various Godrej and Boyce businesses to imbibe a culture of innovation at a grassroots level.
Navroze believes that strategic design should pervade every aspect of a business if it is to deliver products and services of the greatest value to the community and that is his vision for Godrej and Boyce.
Navroze holds a Master of Design degree from the IIT Institute of Design, Chicago.
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