Ayurveda is a holistic way of healing cause it's indigenous to Indian subcontinent .
Malaria made me realize the importance of Ayurveda. My platelet count was so dangerously low that our family doctor asked me to be admitted to the hospital immediately. I being I , me , myself , hate hospitals to such an extent , that I dread to even utter that word. According to Her Highness , Hospital is Highway to Hell. How to avoid that Hell calle Hospital ?
Even though my doctor is an Alopathy practitioner told my sister , that one of her patient's platelet count increased after eating 4-4 (Morning - noon ) Tulsi leaves a day.
I chewed the Tulsi leaves religiously and my platelet count improved dramatically. Since then I am a die-hard ... literally as it saved me trom dyeing ...fan of Tulsi. Tulsi is my Lifeline.
But still , how many Tulsi leaves a day, and for how many days can you keep on chewing ?
How I wished there's some potent remedy for Platelets as well as for other diseases without side-effects /
#BloggersMeet , #AmwayIndia , #ebixADAMIndia , #NutriliteForHealth , #HealthForAll , #NutriliteForAmway , #NutriliteByAmway
.................................................................................................................................................
Grandmother’s Home Remedy is Now Purer, Safer and Potent than Ever Amway’s New Nutrilite Indian Traditional Herbs range set to make Indian traditional herb even more beneficial
Amway, the country’s leading direct selling FMCG company, has come up with a new Nutrilite
Traditional Herbs Range, which combines best of science, best of nature and best of Indian
traditional wisdom to offer a comprehensive range of nutraceutical product supplements with
physiological benefits.
highlights of Nutrilite Traditional Herbs Range, which makes them best in the market.
Indigenously developed for Indian market
The new Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in
India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is
developed for the Indian consumers. The range will be manufactured at Amway’s state-of- the-art
LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.
“Seed to Supplement” Approach
Amway does not believe in “saying is enough” philosophy. That’s why, the company develops all its
products through a “seed to supplement” process. This stringent process encompasses multi-level
quality checks ensuring the selection of the right farm, the right part, the right active ingredient, the
right seeds, the right species, the right extraction, the right process, and the right product.
Highest Purity, Safety and Potency Standards
In addition, the ‘Seed to Supplement’ journey of the manufacturing process focuses on the three key
pillars of traditional herbs – Purity, Safety and Potency.
Purity: Certified Organic Herbs: The herbs are sourced from farms that are OneCert Asia Agri
Certification Pvt. Ltd. certified. Nutrilite ensures growing, harvesting and processing plants on
certified partner organic farms from various parts of the country including MP, Karnataka, UP and
Gujarat. Every ingredient used in Nutrilite products must meet our certification quality standards
for safety, purity, and potency ensured through strict quality control, and sustainable practices.
DNA Fingerprinted Herbs: Also known as DNA profiling, DNA typing, or genetic fingerprinting is a
novel approach that involves identification of a species by reading the genetic make-up at
molecular level by generating barcode-like patterns. It also helps in identifying better quality with
active form and free from any kind of contamination/adulteration.
Safety: Nutrilite products are extensively researched, tested, and formulated to help people on
their way to optimal health. Good Manufacturing Practices (GMPs) are followed at the
manufacturing plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety,
proper identification, and highest quality of the products. The research and development processes
are strictly quality controlled. This plant is also LEED Gold Certified.
These products are formulated and manufactured within the ambit of the Nutraceutical Regulations
laid out by FSSAI. This ensures that our products are not just truly premium, but are also safe.
Potency: The following factors ensure that new Nutrilite Traditional Herbs Range exhibits utmost
potency standards:
Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to
prevent any unknown health hazards and it ensures safety. The certified organic herbs are
sourced from certified organic farms conforming to the standards set by the National
Programme on Organic Production (NPOP), a Govt. of India’s initiative towards
development of organic agriculture, established in the year 2000.
Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its
high concentration of beneficial active ingredient/s which are extracted right from the
herbs. This makes the quality of Traditional Herbs range truly premium. For instance, one
tablet of Tulsi has benefits equivalent to over 100 dried organic leaves of Tulsi.
Specifics about product range
The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite
Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. Priced at INR 649
inclusive of all taxes, for a bottle of 60 tablets for each variant, the new range is compliant to the
new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements,
Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and
Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India
(FSSAI).
----------------------------------------------------------------------------------------------
The Best of Nature. The Best of Science
Explore the magic of Indian Herbs – Captured by Amway
The five essentials of a blog featuring Amway’s herb-specific products
After helping millions of people across the world with its vitamin and dietary supplements,
extracted from natural products grown, harvested and processed on own certified organic farms,
Nutrilite TM extends its Nutrition & Wellness product portfolio with the launch of ‘Nutrilite
Traditional Herbs’ Range. Backed by the best of nature and the best of science, Amway
Nutrilite Traditional Herbs brings together the best of knowledge of Indian traditional
wisdom and modern research to offer a comprehensive range of nutraceutical product
supplements with physiological benefits.
The brand seeks support from some of the most renowned and popular bloggers of the
country, who are expected to spread the word to their readers to help them reap the
benefits of these magical products. While we count on their prowess and amazing writing
skills, we request their kind consideration towards certain aspects related to brand
communication and legal requisites.
1. Scientific evidence
While you make any claim about the benefits of herbs including Tulsi, Ashwagandha,
Brahmi and others, it is important to support the claims with credible research studies
published in first-hand journals including pubmed, BMC, Elsevier and others of same
repertoire. Moreover, refrain from manipulating or assuming any information of
importance.
2. Don’t use direct statements
It is advisable to mellow down the claims or use “probable” statements such as “help”,
“may”, “is known to”, “was found to” and others. For example, instead of writing Brahmi
promotes hair growth, write “Brahmi is known to promote hair growth”.
3. Referencing is mandatory
Every claim, advice or revelations need to be properly referenced. You can use Harvard
style of referencing to maintain consistency across all blogs. We reiterate, only first hand
resources and credible journal references are allowed. News references or second hand
resources are the not authentic many a times.
4. Target audience
With seasonal and popular bloggers like you, we assume target audience is your first spot
of bother. This new range is specifically developed using Indian traditional herbs keeping
in mind the nutritional requirement of Indian consumers. Let your readers know this
Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in
India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as
it is developed for the Indian consumers. The range is being manufactured at Amway’s
state-of- the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district
of Tamil Nadu.
5. Product specifics and regulation
The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi,
Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. Tell
your readers that Amway sources its ingredients from Certified Herbs and the DNA
Fingerprinted herbs which is unique of its kind currently available in the market.
Priced at INR 649 (inclusive of all taxes) for a bottle of 60 tablets for each variant, the new
range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and
Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for
Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016
(‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).
These are some of the points that we expect to be covered in the write-ups based on our
new Nutrilite Traditional Herbs Range. Rest, we are sure that together we can reach out to
an increased consumer base and educate them about the health benefits of these magical
herbs that have been benefiting mankind since ages.
In order to maintain transparency, Amway is providing a QR code on the product
packaging that explains the ‘Seed to Supplement’ journey of the manufacturing
process alongside highlighting the three key pillars of Nutrilite Traditional Herbs
which is Purity, Safety and Potency.
6. Purity
Certified Organic Herbs: The herbs are sourced from certified farms. Nutrilite ensures
growing, harvesting and processing plants on certified partner organic farms from various parts
of the country including MP, Karnataka, UP and Gujarat. Every ingredient used in Nutrilite
products must meet our certification quality standards for safety, purity, and potency ensured
through strict quality control, and sustainable practices.
DNA Fingerprinted Herbs: also known as DNA profiling, DNA typing, or genetic fingerprinting
is a novel approach that involves identification of a species by reading the genetic make-up at
molecular level by generating barcode-like patterns. It also helps in identifying better quality
with active form and free from any kind of contamination/adulteration.
Safety
Nutrilite products are extensively researched, tested, and formulated to help people on their
way to optimal health. Good Manufacturing Practices (GMPs) are followed at the manufacturing
plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety, proper
identification, and highest quality of the products. The research and development processes are
strictly quality controlled. This plant is also LEED Gold Certified.
Our products are formulated and manufactured within the ambit of the Nutraceutical
Regulations laid out by FSSAI. This ensures that our products are not just truly premium, but
are also safe.
Potency
Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to
prevent any unknown health hazards and it ensures safety. The certified organic herbs are
sourced from certified organic farms conforming to the standards set by the National
Programme on Organic Production (NPOP), a Govt. of India’s initiative towards development of
organic agriculture, established in the year 2000.
Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its
high concentration of beneficial active ingredient/s which are extracted right from the herbs.
This makes the quality of Traditional Herbs range truly premium. For instance, one tablet of
Tulsi has benefits equivalent to over 100 dried organic leaves of Tulsi.
...........................................------------------------------------------
blogger for Amway India (“Amway India”) Bloggers Meet program on Launch of Nutrilite Traditional Herbs range.
About the program
Amway India has engaged Ebix to conduct Blogger meet in Mumbai with the objective to initiate group of influencers from different streams to come together to create awareness on traditional herbs and the brand.
Amway India Strengthens Nutrition Portfolio: Launches Nutrilite Traditional Herbs Range
~a range that is ‘Made in India’ & ‘Made for India’
Objective:
1. Ayurveda an Introduction
2. Herbs integral part of Ayurveda- Introduce different herbs in focus with clients products- Tulsi, Amalika, Bihitika, Haritika, Ashwagandha & Bramhi
3. The USPs of Herbs produced by the client- Certified organic farming, quality assurance & control, Unique combinations of Amway products with tea, salmon etc
4. Ayurveda can provide healing touch to many common disease conditions- Common disease for which the client products may be directed
5. Safety of clients Ayurveda products- Resurgent Ayurveda, toxicology, safety and care of patients & GMP certification
6. Purity of clients Ayurveda products- organic farming, herbs are cultivated in certified farms & DNA fingerprinting.
Indian traditional wisdom and modern research to offer a comprehensive range of nutraceutical product supplements with physiological benefits.
mentioning the brand and the product features or product
review on your blogging sites. Further, leveraging the same on your social media platforms.
4) Tweet and retweet the hashtags mentioned by Amway
5) Pre Event Buzz, event mentions on social media a day before the event
6) Post Event, blogger will use one liner description on Amway Product/feature/event
7) Event video which can be optional
Amway India is a wholly owned subsidiary of Amway with headquarters located in
Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the
world with presence in over 100 countries & territories.
Globally, Amway is over 59 years old, US $8.6 billion, manufacturer and direct seller
of high quality consumer goods. Amway’s innovation and industry-leading R&D has
seen more than 1,200 patents granted and another 500 patents pending. Amway has
close to 1,000 scientists across 75 research and development and quality assurance
laboratories worldwide.
About Amway India
Amway India offers Indian citizens an unparalleled opportunity to own and operate
their own business selling more than 140 distinctive quality consumer products.
Established in 1995, Amway India commenced commercial operations in May 1998
and has emerged as the largest Direct Selling FMCG Company.
Amway’s first manufacturing facility in India is located at Nilakottai in the Dindigul
district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of
USA. The other plants are located in China and Vietnam. Amway has spent in India,
more than 30% of the USD 335 million allocated for global expansion.
Amway India has nation-wide presence with over 130 Shops in 119 cities; 4 regional
mother warehouses, 4 regional Hubs and 30 city warehouses. The distribution and
home delivery network set up with the support of independent logistics partners
caters to over 8900 zip codes across the country.
Amway India is a member of leading industry organisations including FICCI, CII,
AMCHAM, USIBC and IDSA.
Investments
Amway has invested, directly or indirectly, in excess of INR1000 crores in India. This
includes INR600 crores that the company has invested in setting up a manufacturing
plant in Nilakottai in the Dindigul district of Tamil Nadu.
Amway India has more than 750 full time employees and has generated indirect
employment for over 2000 individuals. The company was recently awarded the ‘Great
Place to Work 2017’ in recognition for the outstanding workplace culture.
Amway offers world class products supported by money back guarantee for 100%
satisfaction of use
Amway India sells more than 140 daily use products across categories like Nutrition,
Beauty, Personal Care and Home Care.
All Amway products are supported by a money back guarantee for 100% satisfaction
of use. Any direct seller or customer can return products within 30 days from the date
of purchase.
Amway products are popular not just in India but across the world. Nutrilite is the
world's No. 1 selling vitamins and dietary supplements brand, while Artistry is India’s
No. 1 premium skin care brand***. (Source Euromonitor International Limited.
www.euromonitor.com/amway-claims)
Promoting Free Enterprise and Self-Employment
Amway India has provided income-generating opportunity to over 550,000 active
independent Amway Direct Sellers.
INDIA FACT SHEET
2
Amway is in the business of direct selling which means that the company sells
through individuals who make personal recommendations regarding the use of
distinctive high quality products and earn commissions on sales volume. It is free to
join Amway business.
Amway India provides free and unlimited training to all its direct sellers. The company
conducts over 18,000 training sessions during an average 12-month period which are
attended by more than 800,000 Amway direct sellers and prospects. Amway also
offers digital learning portal (E-learning) for Amway direct sellers. The training
support empowers and educates the Amway direct sellers about Amway product
range which helps them advise and sell appropriate products to their customers
Amway direct sellers follow a Code of Ethics and Rules of Conduct consistent with
the World Federation of Direct Selling Associations (WFDSA), which defines the
goals, principles and responsibilities in building and operating an Amway business.
Amway India’s CSR initiatives
Amway India’s CSR initiatives are based on the belief that social responsibility is
much more than the incurrence of a cost or a resource or a charitable/ philanthropic
act of social benefit. It is an opportunity to bring in social innovation and change. This
belief is articulated in Amway’s vision of helping people live better lives. When it
comes to commitment to corporate citizenship, Amway India makes a serious and
concentrated effort to reach out and help people improve their lives.
Amway India supports a comprehensive CSR programme covering a gamut of
initiatives including a water conservation project to improve the ground water level in
7 villages in the Dindigul district located around the manufacturing plant. Amway
supports a village health program targeted at 26 villages in the Dindigul district, to
provide quality healthcare to the underprivileged. The treatment includes general
health check-up, select pathological tests and medicines at zero cost to the
beneficiaries. This program has benefitted more than 31,000 people from local
communities.
As a key focus area, Amway has taken various initiatives to support the cause of
visually impaired. Amway also supports underprivileged children in education, health
and hygiene under a project titled ‘Sunrise’. Under this project, Amway currently
supports more than 15 NGOs across the country.
Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the
category of ‘Promoting Employment for Specially-abled’.
------------------------------------------------------------------------
Malaria made me realize the importance of Ayurveda. My platelet count was so dangerously low that our family doctor asked me to be admitted to the hospital immediately. I being I , me , myself , hate hospitals to such an extent , that I dread to even utter that word. According to Her Highness , Hospital is Highway to Hell. How to avoid that Hell calle Hospital ?
Even though my doctor is an Alopathy practitioner told my sister , that one of her patient's platelet count increased after eating 4-4 (Morning - noon ) Tulsi leaves a day.
I chewed the Tulsi leaves religiously and my platelet count improved dramatically. Since then I am a die-hard ... literally as it saved me trom dyeing ...fan of Tulsi. Tulsi is my Lifeline.
But still , how many Tulsi leaves a day, and for how many days can you keep on chewing ?
How I wished there's some potent remedy for Platelets as well as for other diseases without side-effects /
#BloggersMeet , #AmwayIndia , #ebixADAMIndia , #NutriliteForHealth , #HealthForAll , #NutriliteForAmway , #NutriliteByAmway
#AmwayIndia blogger's event was an unique meet as We had a great time interacting with the speakers and gained in-depth knowledge of Ayurveda.
Summarizing yesterday's event, PFA details that you'd be needing to draft a detailed & informative blog about Amway's Nutrilite Ayurveda Event.
.................................................................................................................................................
Grandmother’s Home Remedy is Now Purer, Safer and Potent than Ever Amway’s New Nutrilite Indian Traditional Herbs range set to make Indian traditional herb even more beneficial
Amway, the country’s leading direct selling FMCG company, has come up with a new Nutrilite
Traditional Herbs Range, which combines best of science, best of nature and best of Indian
traditional wisdom to offer a comprehensive range of nutraceutical product supplements with
physiological benefits.
highlights of Nutrilite Traditional Herbs Range, which makes them best in the market.
Indigenously developed for Indian market
The new Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in
India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as it is
developed for the Indian consumers. The range will be manufactured at Amway’s state-of- the-art
LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district of Tamil Nadu.
“Seed to Supplement” Approach
Amway does not believe in “saying is enough” philosophy. That’s why, the company develops all its
products through a “seed to supplement” process. This stringent process encompasses multi-level
quality checks ensuring the selection of the right farm, the right part, the right active ingredient, the
right seeds, the right species, the right extraction, the right process, and the right product.
Highest Purity, Safety and Potency Standards
In addition, the ‘Seed to Supplement’ journey of the manufacturing process focuses on the three key
pillars of traditional herbs – Purity, Safety and Potency.
Purity: Certified Organic Herbs: The herbs are sourced from farms that are OneCert Asia Agri
Certification Pvt. Ltd. certified. Nutrilite ensures growing, harvesting and processing plants on
certified partner organic farms from various parts of the country including MP, Karnataka, UP and
Gujarat. Every ingredient used in Nutrilite products must meet our certification quality standards
for safety, purity, and potency ensured through strict quality control, and sustainable practices.
DNA Fingerprinted Herbs: Also known as DNA profiling, DNA typing, or genetic fingerprinting is a
novel approach that involves identification of a species by reading the genetic make-up at
molecular level by generating barcode-like patterns. It also helps in identifying better quality with
active form and free from any kind of contamination/adulteration.
Safety: Nutrilite products are extensively researched, tested, and formulated to help people on
their way to optimal health. Good Manufacturing Practices (GMPs) are followed at the
manufacturing plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety,
proper identification, and highest quality of the products. The research and development processes
are strictly quality controlled. This plant is also LEED Gold Certified.
These products are formulated and manufactured within the ambit of the Nutraceutical Regulations
laid out by FSSAI. This ensures that our products are not just truly premium, but are also safe.
Potency: The following factors ensure that new Nutrilite Traditional Herbs Range exhibits utmost
potency standards:
Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to
prevent any unknown health hazards and it ensures safety. The certified organic herbs are
sourced from certified organic farms conforming to the standards set by the National
Programme on Organic Production (NPOP), a Govt. of India’s initiative towards
development of organic agriculture, established in the year 2000.
Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its
high concentration of beneficial active ingredient/s which are extracted right from the
herbs. This makes the quality of Traditional Herbs range truly premium. For instance, one
tablet of Tulsi has benefits equivalent to over 100 dried organic leaves of Tulsi.
Specifics about product range
The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite
Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. Priced at INR 649
inclusive of all taxes, for a bottle of 60 tablets for each variant, the new range is compliant to the
new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements,
Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and
Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India
(FSSAI).
----------------------------------------------------------------------------------------------
The Best of Nature. The Best of Science
Explore the magic of Indian Herbs – Captured by Amway
The five essentials of a blog featuring Amway’s herb-specific products
After helping millions of people across the world with its vitamin and dietary supplements,
extracted from natural products grown, harvested and processed on own certified organic farms,
Nutrilite TM extends its Nutrition & Wellness product portfolio with the launch of ‘Nutrilite
Traditional Herbs’ Range. Backed by the best of nature and the best of science, Amway
Nutrilite Traditional Herbs brings together the best of knowledge of Indian traditional
wisdom and modern research to offer a comprehensive range of nutraceutical product
supplements with physiological benefits.
The brand seeks support from some of the most renowned and popular bloggers of the
country, who are expected to spread the word to their readers to help them reap the
benefits of these magical products. While we count on their prowess and amazing writing
skills, we request their kind consideration towards certain aspects related to brand
communication and legal requisites.
1. Scientific evidence
While you make any claim about the benefits of herbs including Tulsi, Ashwagandha,
Brahmi and others, it is important to support the claims with credible research studies
published in first-hand journals including pubmed, BMC, Elsevier and others of same
repertoire. Moreover, refrain from manipulating or assuming any information of
importance.
2. Don’t use direct statements
It is advisable to mellow down the claims or use “probable” statements such as “help”,
“may”, “is known to”, “was found to” and others. For example, instead of writing Brahmi
promotes hair growth, write “Brahmi is known to promote hair growth”.
3. Referencing is mandatory
Every claim, advice or revelations need to be properly referenced. You can use Harvard
style of referencing to maintain consistency across all blogs. We reiterate, only first hand
resources and credible journal references are allowed. News references or second hand
resources are the not authentic many a times.
4. Target audience
With seasonal and popular bloggers like you, we assume target audience is your first spot
of bother. This new range is specifically developed using Indian traditional herbs keeping
in mind the nutritional requirement of Indian consumers. Let your readers know this
Nutrilite Traditional Herbs Range is in line with Prime Minister Narendra Modi’s ‘Make in
India’ vision, which reiterates Amway’s commitment to Govt.’s ‘Make in India’ initiative, as
it is developed for the Indian consumers. The range is being manufactured at Amway’s
state-of- the-art LEED ‘GOLD’ certified manufacturing facility located in the Dindigul district
of Tamil Nadu.
5. Product specifics and regulation
The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi,
Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. Tell
your readers that Amway sources its ingredients from Certified Herbs and the DNA
Fingerprinted herbs which is unique of its kind currently available in the market.
Priced at INR 649 (inclusive of all taxes) for a bottle of 60 tablets for each variant, the new
range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and
Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for
Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016
(‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).
These are some of the points that we expect to be covered in the write-ups based on our
new Nutrilite Traditional Herbs Range. Rest, we are sure that together we can reach out to
an increased consumer base and educate them about the health benefits of these magical
herbs that have been benefiting mankind since ages.
In order to maintain transparency, Amway is providing a QR code on the product
packaging that explains the ‘Seed to Supplement’ journey of the manufacturing
process alongside highlighting the three key pillars of Nutrilite Traditional Herbs
which is Purity, Safety and Potency.
6. Purity
Certified Organic Herbs: The herbs are sourced from certified farms. Nutrilite ensures
growing, harvesting and processing plants on certified partner organic farms from various parts
of the country including MP, Karnataka, UP and Gujarat. Every ingredient used in Nutrilite
products must meet our certification quality standards for safety, purity, and potency ensured
through strict quality control, and sustainable practices.
DNA Fingerprinted Herbs: also known as DNA profiling, DNA typing, or genetic fingerprinting
is a novel approach that involves identification of a species by reading the genetic make-up at
molecular level by generating barcode-like patterns. It also helps in identifying better quality
with active form and free from any kind of contamination/adulteration.
Safety
Nutrilite products are extensively researched, tested, and formulated to help people on their
way to optimal health. Good Manufacturing Practices (GMPs) are followed at the manufacturing
plant in Tamil Nadu for all the Nutrilite dietary nutraceuticals to ensure the safety, proper
identification, and highest quality of the products. The research and development processes are
strictly quality controlled. This plant is also LEED Gold Certified.
Our products are formulated and manufactured within the ambit of the Nutraceutical
Regulations laid out by FSSAI. This ensures that our products are not just truly premium, but
are also safe.
Potency
Non-GMO Range: The herbal supplements are prepared from certified non-GMO sources to
prevent any unknown health hazards and it ensures safety. The certified organic herbs are
sourced from certified organic farms conforming to the standards set by the National
Programme on Organic Production (NPOP), a Govt. of India’s initiative towards development of
organic agriculture, established in the year 2000.
Active Ingredient/ Constituents: The quality and efficacy of Nutrilite’s new range lies in its
high concentration of beneficial active ingredient/s which are extracted right from the herbs.
This makes the quality of Traditional Herbs range truly premium. For instance, one tablet of
Tulsi has benefits equivalent to over 100 dried organic leaves of Tulsi.
...........................................------------------------------------------
blogger for Amway India (“Amway India”) Bloggers Meet program on Launch of Nutrilite Traditional Herbs range.
About the program
Amway India has engaged Ebix to conduct Blogger meet in Mumbai with the objective to initiate group of influencers from different streams to come together to create awareness on traditional herbs and the brand.
Amway India Strengthens Nutrition Portfolio: Launches Nutrilite Traditional Herbs Range
~a range that is ‘Made in India’ & ‘Made for India’
Objective:
1. Ayurveda an Introduction
2. Herbs integral part of Ayurveda- Introduce different herbs in focus with clients products- Tulsi, Amalika, Bihitika, Haritika, Ashwagandha & Bramhi
3. The USPs of Herbs produced by the client- Certified organic farming, quality assurance & control, Unique combinations of Amway products with tea, salmon etc
4. Ayurveda can provide healing touch to many common disease conditions- Common disease for which the client products may be directed
5. Safety of clients Ayurveda products- Resurgent Ayurveda, toxicology, safety and care of patients & GMP certification
6. Purity of clients Ayurveda products- organic farming, herbs are cultivated in certified farms & DNA fingerprinting.
Indian traditional wisdom and modern research to offer a comprehensive range of nutraceutical product supplements with physiological benefits.
mentioning the brand and the product features or product
review on your blogging sites. Further, leveraging the same on your social media platforms.
4) Tweet and retweet the hashtags mentioned by Amway
5) Pre Event Buzz, event mentions on social media a day before the event
6) Post Event, blogger will use one liner description on Amway Product/feature/event
7) Event video which can be optional
Amway India is a wholly owned subsidiary of Amway with headquarters located in
Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the
world with presence in over 100 countries & territories.
Globally, Amway is over 59 years old, US $8.6 billion, manufacturer and direct seller
of high quality consumer goods. Amway’s innovation and industry-leading R&D has
seen more than 1,200 patents granted and another 500 patents pending. Amway has
close to 1,000 scientists across 75 research and development and quality assurance
laboratories worldwide.
About Amway India
Amway India offers Indian citizens an unparalleled opportunity to own and operate
their own business selling more than 140 distinctive quality consumer products.
Established in 1995, Amway India commenced commercial operations in May 1998
and has emerged as the largest Direct Selling FMCG Company.
Amway’s first manufacturing facility in India is located at Nilakottai in the Dindigul
district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of
USA. The other plants are located in China and Vietnam. Amway has spent in India,
more than 30% of the USD 335 million allocated for global expansion.
Amway India has nation-wide presence with over 130 Shops in 119 cities; 4 regional
mother warehouses, 4 regional Hubs and 30 city warehouses. The distribution and
home delivery network set up with the support of independent logistics partners
caters to over 8900 zip codes across the country.
Amway India is a member of leading industry organisations including FICCI, CII,
AMCHAM, USIBC and IDSA.
Investments
Amway has invested, directly or indirectly, in excess of INR1000 crores in India. This
includes INR600 crores that the company has invested in setting up a manufacturing
plant in Nilakottai in the Dindigul district of Tamil Nadu.
Amway India has more than 750 full time employees and has generated indirect
employment for over 2000 individuals. The company was recently awarded the ‘Great
Place to Work 2017’ in recognition for the outstanding workplace culture.
Amway offers world class products supported by money back guarantee for 100%
satisfaction of use
Amway India sells more than 140 daily use products across categories like Nutrition,
Beauty, Personal Care and Home Care.
All Amway products are supported by a money back guarantee for 100% satisfaction
of use. Any direct seller or customer can return products within 30 days from the date
of purchase.
Amway products are popular not just in India but across the world. Nutrilite is the
world's No. 1 selling vitamins and dietary supplements brand, while Artistry is India’s
No. 1 premium skin care brand***. (Source Euromonitor International Limited.
www.euromonitor.com/amway-claims)
Promoting Free Enterprise and Self-Employment
Amway India has provided income-generating opportunity to over 550,000 active
independent Amway Direct Sellers.
INDIA FACT SHEET
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Amway is in the business of direct selling which means that the company sells
through individuals who make personal recommendations regarding the use of
distinctive high quality products and earn commissions on sales volume. It is free to
join Amway business.
Amway India provides free and unlimited training to all its direct sellers. The company
conducts over 18,000 training sessions during an average 12-month period which are
attended by more than 800,000 Amway direct sellers and prospects. Amway also
offers digital learning portal (E-learning) for Amway direct sellers. The training
support empowers and educates the Amway direct sellers about Amway product
range which helps them advise and sell appropriate products to their customers
Amway direct sellers follow a Code of Ethics and Rules of Conduct consistent with
the World Federation of Direct Selling Associations (WFDSA), which defines the
goals, principles and responsibilities in building and operating an Amway business.
Amway India’s CSR initiatives
Amway India’s CSR initiatives are based on the belief that social responsibility is
much more than the incurrence of a cost or a resource or a charitable/ philanthropic
act of social benefit. It is an opportunity to bring in social innovation and change. This
belief is articulated in Amway’s vision of helping people live better lives. When it
comes to commitment to corporate citizenship, Amway India makes a serious and
concentrated effort to reach out and help people improve their lives.
Amway India supports a comprehensive CSR programme covering a gamut of
initiatives including a water conservation project to improve the ground water level in
7 villages in the Dindigul district located around the manufacturing plant. Amway
supports a village health program targeted at 26 villages in the Dindigul district, to
provide quality healthcare to the underprivileged. The treatment includes general
health check-up, select pathological tests and medicines at zero cost to the
beneficiaries. This program has benefitted more than 31,000 people from local
communities.
As a key focus area, Amway has taken various initiatives to support the cause of
visually impaired. Amway also supports underprivileged children in education, health
and hygiene under a project titled ‘Sunrise’. Under this project, Amway currently
supports more than 15 NGOs across the country.
Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the
category of ‘Promoting Employment for Specially-abled’.
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