Royal Challenge Packaged Drinking Water at Comic Con, Mumbai

Date: 12th and 13th April 2025 

Venue: Jio World Convention Centre, Mumbai 

Campaign: Royal Challenge Packaged Drinking Water ventures into E-sports 

 

Royal Challenge Packaged Drinking Water x Esports: A Bold New Chapter 

• Fueling high-stakes moments – on and off the field: 

Royal Challenge has long been associated with cricket and fearless selfexpression. Now, it brings that same challenger spirit to India’s booming Esports arena. 

• A natural next step: 

For a brand deeply rooted in youth culture – from buzzing metros to emerging gaming hubs – this isn’t a pivot. It’s a cultural progression. 

• Backing the next big frontier: 

With over 590 million gamers and a $3.8B market, India’s gaming revolution is real – especially in Tier 2 and 3 cities. Royal Challenge is stepping up to fuel this shift, supporting grassroots creators and championing digital ambition. 

• Beyond activation – a long-term commitment: 

This isn’t just a campaign. It’s a sustained effort to empower a new generation of gamers to rise, thrive, and #ChooseBold — game after game. 

 

Comic Con Mumbai: Where Cricket Meets Gaming 

• Royal Challenge debuted its Gaming Zone at Comic Con Mumbai – a highenergy, immersive space combining the worlds of cricket and e-gaming. 

• Experiential highlights: 

o Play World Cricket Championship 3 on mobile o Try Cricket 24 on PlayStation 5 o Step into a VR Cricket Experience simulating the thrill of a live stadium o Interact with Esports icons Sid Joshi and Animesh Agarwal (Thug) 

FAQs 

1. Why Comic Con Mumbai? 

Comic Con is a cultural melting pot of fandom, creativity, and expression – a perfect space to connect with passionate youth. Royal Challenge’s Cricket Gaming Zone tapped directly into these new-age passion points, reinforcing relevance and reach. 

2. Why is Royal Challenge entering Esports? 

Esports reflects ambition, digital-first identity, and grassroots hustle – values that align perfectly with the brand’s DNA. This is a cultural leap, not a tactical trend-chase. 

3. What was featured at the Gaming Zone? 

• Live gameplay experiences: WCC3, Cricket 24, VR 

• Creator meetups: With Thug & Sid Joshi 

• Tournaments & challenges: For fans to engage and win 

• Giveaways & photo ops: To amp up the on-ground buzz 

4. Which gaming personalities are on board? 

• Sid Joshi: Esports coach, mentor, and strategist 

• Thug (Animesh Agarwal): Founder of 8Bit Creatives and gaming culture icon 

Both embody the #ChooseBold spirit and are shaping India’s gaming story from the ground up. 

5. What’s next? 

Royal Challenge will expand its gaming footprint through: 

• Gamenights across Tier 1 & 2 cities 

• Community-led events with access to pro setups 

• Deeper creator collabs and support for underdog talent 

This is a roadmap for long-term cultural impact in Indian Esports. 

6. How is Royal Challenge different from other brands in gaming? 

It’s not just here to ride the wave – it's here to build it. With a culture-first mindset, Royal Challenge is focused on authentic engagement, community-building, and bold selfexpression — not transactional sponsorships.