Surf Excel launched #HarkoHarao campaign with a thought provoking panel discussion on Thursday, November 30, 2017.
The parenting context has evolved in the last decade and modern parents believe that it is critical for kids to acquire relevant life skills and demonstrate good values to become successful individuals. Learning from failure in one such life skill. India is a country where parents value a child’s success over his happiness. Parents denounce failure, society stigmatizes failure and as a result child dread failure. But in real children fail as often (if not more) than they succeed. With the right support system, how they learn from the experience and pick themselves up to do better is what defines them in the long run of life.
A short social experiment conducted by Surf Excel: https://www.youtube.com/watch?
With this context, Surf excel wants to take a step forward in its brand journey and trigger a change in the lens of parents, teachers and society from denouncing and stigmatizing failure to help kids cope and learn from failure through the campaign – #HarkoHarao
· Brand point of view on failure – “Sometimes you succeed, sometimes you fail” i.e. there is no failure, only learning.
· Campaign objective – The objective of the campaign is to break this thought and begin the journey of changing the lens on failure for parents, teachers and the society (stakeholders)
· Campaign tagline – I learn by falling, I learn by failing (#HaarkoHarao)
Panellists-
- Sourav G, Former captain of the National cricket team, now the President of the Cricket Association of Bengal
- Harish Shetty, renowned Psychiatrist specialized in child development
- Preeti Kumar, Headmistress Poddar Primary School
- Priya Nair, Executive Director, Home Care, Hindustan Unilever Limited
Moderated by Mandira Bedi, Indian actress, fashion designer, model and television presenter.
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