Sunday, July 5, 2015

Let's ZOOM into 'Thank God It's Fryday' with PHILIPS

Thank God, It was Wednesday. I had already RSVPed for the GCPUG (Google Cloud Platform Users Group ) meetup on 2nd July and then I received an invite for ZOOM - PHILIP's launch 'Thank God It's Fryday' at ITC Grand Central-Parel (12.30 p.m.) and GCPUG was at J. W. Marriott-Sahar (4.30 p.m.) while I stay at Goregaon. Thank God, It was Thursday and I reached Grand Central before time to click it's Grand Glory.




The grand stage was set in a ramp style for the unique Food-Fashion show to launch season 2 of ZOOM - PHILIP's popular lifestyle program 'Thank God It's Fryday'.




The charming hostess acquainted the media about PHILIP's Airfryer-'Thank God It's Fryday', a fusion of healthy food, popular lifestyle entertainment and fashion show, with a twist ... which will be travelling to 8 cities. ZOOM , the flagship Bollywood and Lifestyle channel of the Times Network in partnership with Philips revealed the unique features of Season 2 of Philips Air Fryer -Thank God It's Fryday. Bollywood star, Celebrity show-stopper Yami Gautam walked the ramp and superstar chef Ranveer Brar demonstrated signature dishes from Season 1 of the popular show.




 “ZOOM is closely connected with its premium audiences who are driven in their pursuit of a stylish and fulfilling lifestyle. PHILIP's Air Fryer-Thank God It’s Fryday helps them in their quest, as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch Season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.” said M K Anand, MD and CEO of Times Network.


Thank God It’s Fryday was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, PHILIP's Airfryer is joining hands with ZOOM to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories – we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer.” said ADA Ratnam, President Consumer Lifestyle, Philips India Ltd.


Filmstar Yami Gautam added dazzling charm as well as perky humor to this Yamilicious launch event with funny anecdotes like ... 1. Muze meetha bahot pasand hai , guilty feel hi nahi hota . I wanted to marry a Halwai , when I was a child. 2. I can help you, once you are done cooking, that is I can help only with eating part.  3. I love home-made food, which is prepared on chullah, that brings out earthy flavor. 4. Once when I ventured into kitchen to cook the dish turned out all burnt-black, ekdum filmy scene tha. 5. Mummy jo subah chai banati hai... uski to lajjat hi kuchh aur hai ... nobody can beat that .


In Season 2 also, the show will  be hosted by the audience-friendly, charming, multi-talented brand ambassador of Philips Kitchen Appliances, Chef Ranveer  Brar. This season the show  will have a new format, new fried flavors, and most important, a host of healthy and delicious new regional delicacies created in the PHILIP's Airfyer. Season 2 will also feature a new fusion of cooking and photography. The chef and his photographer friend will travel to different cities around the country, exploring various local delicacies and new fried flavours. Philips Air Fryer Thank God It's Fryday will travel across Kolkata, Lucknow, Delhi, Ahmedabad, Mumbai, Amritsar, Hyderabad and Goa and will target those eateries that believe their local fried favourite dish deserves to be featured on the show as a challenge to Chef Ranveer’s skills and abilities. Chef Ranveer goes on to recreate a healthy version of the same dish in the Philips Airfryer, but with an interesting twist to create a new fusion dish. Commenting on the show,  Chef Ranveer  Brar said “In today’s world of stress and convenience, where well-being and health have become all the more important, a gadget like the Philips Airfryer, along with Thank God It’s Fryday, bring back well-being into our lives, and with style.” Super Chef Ranveer Brar gave tips for healthy eating 'Eat fresh , eat whatever is in season. Eat whatever is grown locally. Use as much as possible fresh ingredients such as fruits and vegetable to even out the demerits of fried food. Eat whatever you want without guilt with Philips Air Fryer.

To know more about the show 'Thank God It's Fryday' and Philips Air Fryer , please visit :

http://www.philips.co.in/e/airfryer/home.html
http://zoomtv.indiatimes.com/

1 comment:

  1. I know Philips Airfryer is the best airfryer in the World. Now I am using a black color Philips Airfryer. I can cook rapidly of my husband's favorite dry food by it. He is so happy with me. After reading your post, He agree to buy a new World famous Philips Airfryer. Have you another color?
    Thank you so much.

    ReplyDelete