Thursday, April 24, 2025

Tata Memorial Centre Launches ‘MenCan’ Initiative to Address Rising Burden of Male Cancers in India

Mumbai, 24 April 2025 : In a significant step towards advancing cancer care for men in India, the Tata Memorial Centre (TMC) has officially launched MenCan, a dedicated initiative by the Urologic Oncology Disease Management Group (URO DMG). This nonprofit, non-commercial initiative is focused on addressing prostate, penile, and testicular cancers—three types of male cancers that are seeing a rising incidence across the country.

Speaking about the initiative, Dr. Vedang Murthy, Professor of Radiation Oncology at TMC, said, “The MenCan initiative represents a vital step in raising awareness and enhancing care for male cancers. Our goal is to promote early detection and provide patients with the tools they need to make informed decisions.”

As per the Global Cancer Observatory (GCO) 2022, India is projected to witness approximately 41,736 new cases of prostate cancer by 2025, with a growing burden also observed in testicular and penile cancers—estimated at 4,640 and 11,264 new cases respectively. Alarmingly, India also has the highest incidence of penile cancer globally. These cancers, though often under-discussed, have a profound impact on men’s health and quality of life. Prostate cancer, typically affecting men aged 50–64, is increasingly detected at an advanced stage in India, with nearly 40–50% of cases being metastatic at diagnosis. In contrast, testicular cancer, which generally affects younger men, has a high survival rate if detected early. Penile cancer remains a major concern in the Indian context, especially in urban areas with a high age-adjusted incidence rate.

At TMC, the rising trend is clearly evident, with new prostate cancer diagnoses increasing from 700 cases in 2021 to 900 in 2023. The hospital also treats approximately 150 cases of penile cancer and 250 testicular cancer cases each year. Given the lack of awareness and reluctance among men to seek timely medical help, MenCan aims to fill a critical gap in public education, prevention, support, and research.

The MenCan initiative is structured around several key focus areas: awareness and education, prevention and early detection, patient support and advocacy, survivorship and rehabilitation, and research and development. In recent months, MenCan has undertaken numerous impactful efforts including survivorship meetings for penile and testicular cancer patients, the launch of MenCan Care—a virtual support group for patients and caregivers, and the development of a confidential helpline (8451009760) offering emotional and informational support. Furthermore, MenCan has introduced India’s first patient campus navigation app to assist those visiting the ACTREC campus and is building a social media presence to extend outreach.

To ensure sustainability and scale, MenCan is working towards expanding its services across all Tata Memorial Centres in India. The initiative has also received strong endorsement through the association of singer and public figure Mr. Shaan, who lends visibility to the cause and supports its message of hope.

Operating under the guidance of senior leadership at TMC—including Dr. Sudeep Gupta (Director, TMC), Dr. CS Pramesh (Director, TMH), Dr. Pankaj Chaturvedi (Director, ACTREC), Dr. Shripad Banavali (Director, Academics, TMC), and Dr. Navin Khattry (Deputy Director, ACTREC)—the core team driving MenCan includes Dr. Amit Joshi (Professor – Medical Oncology), Dr. Gagan Prakash (Professor – Surgical Oncology), Dr. Santosh Menon (Professor – Pathology), Dr. Vedang Murthy (Professor – Radiation Oncology), Mr. MSR Murthy (Project Manager), and Mrs. Shraddha Bonkar Dethe (Uro DMG Coordinator).

Calling for collective action, Dr. Murthy added, “MenCan is more than a program — it’s a movement toward a healthier future for Indian men. We invite everyone to join us in spreading awareness and supporting this mission.”

For more information, visit www.mencan.in or reach out via email at mencan@tmc.gov.in. Follow MenCan on social media @tatamencan (X and Instagram) for updates.

 

Contact for Donations and Events:
Mr. MSR Murthy – tatamencan@gmail.com | +91 99205 38660

 

Contact for Scientific or Disease-Related Queries:
Dr. Gagan Prakash / Dr. Amit Joshi – urooncodmgtmh@gmail.com

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