SPIRIT OF MUMBAI

Mumbai. 2 nd  June, 2020:  Mental Wellbeing is measured as a person’s ability to cope with various worries they may encounter. It is the sum of the cognitive, behavioural, emotional and spiritual wellbeing of a person. Worries may be real or imagined, but the easiest way to explain worry is as ‘advancement of anxiety’. Coping counterbalances worry, and it is a person’s ability to deal with responsibilities, problems, or difficulties successfully or in an adequate manner. During a serious and continued crisis like the current lockdown, the coping ability may increase or decrease against worries depending on several personal and environmental factors.  The first edition of TRA’s whitepaper Coronavirus Consumer Insights – 1 was published on 24 th  April 2020. This whitepaper compares the change Mental Wellbeing of citizens from Lockdown 1.0 to Lockdown 3.0. N. Chandramouli, CEO, TRA Research, India’s leading consumer insights and brand analytics company said, “D...

  'Sehat ke liye heetkarak'  , #SleepAt10, a nationwide health awareness program launched by Olympian Geeta Phogat  Early to Bed , Early to Rise makes us Healthy, Wealthy & Wise. Well !  We have learned and left it behind in school. Post the Super duper success of ' Dangal ' , we have become the die hard fans of Hanikarak Bapu . He restores our faith in ' Heetkarak habits ' to achieve goals , to the extent of winning Olympic Medal. As we sleep earlier, we rest better and our bodies rejuvenate more. Our performance in all fields excels due to sound sleep and peaceful mind. This perfect conditioning of body and mind helps us reach the summit of chosen field. India’s leading furniture and interior solutions brand, Godrej Interio launched a new health awareness campaign- SleepAt10 on 22nd February. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #SleepAt10 is an i...