RETRO is the new flavor as Airtel Xstream users go back in time during COVID-19 lockdown
300% surge in streaming of popular 80s and 90s TV shows and 100% growth in demand for Bollywood Classics and Cult Comedies Overall streaming volumes up by 50% since mid-March. Average daily session time rises by 40% led by usage surge in non-metros and smaller towns Mumbai, May 1, 2020: The COVID-19 lockdown is making Indian turn back the time when it comes to entertainment. Nostalgia has emerged as the biggest trend on Airtel Xstream app - an India-first video network for premium digital content. The popular app from Airtel offers over 10,000 shows and 400 plus TV channels. While overall streaming volumes have increased by 50% on the app since middle of March 2020, it is shows and movies from yesteryears that have seen the biggest surge in demand from users. · Cult TV shows like Malgudi Days, Dekh Bhai Dekh, Zabaan Sa...