ITC’s B Natural and Amway India collaborate to launch first of its kind immunity offering in Fruit beverages, with clinically proven ingredient
~Two Industry leaders come together in a strategic partnership for the launch of B Natural + range National, 28 May 2020 : In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity + Fruit & Fiber to them with the launch of the B Natural + range. The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC’s Life Sciences & Technology Centre (LSTC). ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade. During these trying times, Immunity has emerged as a key focus area. This Clinically proven Ingredient was tested in a randomized, double-blind placebo controlled clinical study conducted over...