• Price Band of ₹492/– ₹517/- per Equity Share bearing face value of ₹1/- each (“Equity Shares”)
• Bid/Offer Opening Date – Monday, August 11, 2025 and Bid/Offer Closing Date –Wednesday, August 13, 2025.
• Minimum Bid Lot is 29 Equity Shares and in multiples of 29 Equity Shares thereafter.
• Equity Shares outstanding as on date 135,459,637 Equity Shares of face value of ₹ 1 each
• The IPO is a mix of fresh issue of shares up to ₹ 8,200 million and an offer for sale up to 13,939,063 equity shares by selling shareholders.
RISKS TO INVESTORS
Mumbai, August 6, 2025: BlueStone Jewellery and Lifestyle Limited has fixed the price band of ₹ 492/- to ₹517/- per Equity Share of face value ₹1/- each for its maiden initial public offer.
The Initial Public Offering (“IPO” or “Offer”) of the Company will open on Monday, August 11, 2025, for subscription and close on Wednesday, August 13, 2025. Investors can bid for a minimum of 29 Equity Shares and in multiples of 29 Equity Shares thereafter.
BlueStone Jewellery and Lifestyle Limited offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand among Leading Jewellery Retailers. It is a digital first direct-to-consumer (“DTC”) brand focussed on ensuring a seamless omnichannel experience for customers and is the second largest digital-first omni-channel jewellery brand in India, in terms of revenues in Fiscal 2024. It retails its products through its website www.bluestone.com and its mobile application available on iOS and Google Play Store, in addition to its pan-India network of stores. It is among the few Leading Jewellery Retailers* with a pan-India presences with 275 stores across 117 cities in 26 States and Union Territories in India, as of March 31, 2025, servicing over 12,600 PIN codes across India.
* Leading Jewellery Retailers are defined as omnichannel and multichannel retailers in India, including our Company and listed retailers with revenue of more than ₹ 5,000 million in Fiscal 2024 and who have more than 50 physical stores. CaratLane, a step-down subsidiary of Titan Limited, has a similar business model as our Company and has, therefore, also been included as a peer
The company, as a design-led brand, offers a variety of designs across various price points tailored to various occasions and customer preferences. It focuses on designing jewellery for women, men and couples between the ages of 25 to 45 years who value unique designs, modern styles and have a tendency to discover brands through social media or online channels.
It has a wide range of product offerings includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains cater to diverse customer segments and are retailed at varied price points. As of March 31, 2025, it had 91 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products and it operates three manufacturing facilities located in Mumbai, Maharashtra, Jaipur, Rajasthan and Surat, Gujarat.
BlueStone Jewellery and Lifestyle’s revenue from operations increased by 39.83% from ₹ 12,658.39 million in Fiscal 2024 to ₹ 17,700.02 million in Fiscal 2025, primarily due to an increase in sale of products by store sales growth in existing stores, rising vintage of stores and higher inventory, as well as addition of new stores.
Axis Capital Limited, IIFL Capital Services Limited (formerly known as IIFL Securities Limited), and Kotak Mahindra Capital Company Limited are the book-running lead managers, and KFin Technologies Limited is the registrar to the Offer.
The Offer is being made through the book-building process, wherein not less than 75% of the net offer shall be available for allocation to qualified institutional buyers, not more than 15% of the net offer shall be available for allocation to non-institutional investors, and not more than 10% of the net offer shall be available for allocation to retail individual investors.
DISCLAIMERS: BLUESTONE JEWELLERY AND LIFESTYLE LIMITED is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed a red herring prospectus dated August 4, 2025 with the RoC. The RHP is made available on the website of the SEBI at www.sebi.gov.in as well as on the website of the BRLMs i.e., Axis Capital Limited at www.axiscapital.co.in, IIFL Capital Services Limited (formerly known as IIFL Securities Limited) at www.iiflcap.com and Kotak Mahindra Capital Company Limited at https://investmentbank.kotak.com, the website of the NSE at www.nseindia.com and the website of the BSE at www.bseindia.com and the website of the Company at www.bluestone.com. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risks, please see the section “Risk Factors” beginning on page 34 of the RHP. Potential investors should not rely on the DRHP for making any investment decision but should only rely on the information included in the RHP filed by the Company with the RoC.
This announcement is not an offer of securities for sale in the United States or elsewhere. The Equity Shares have not been, and will not be, registered under the U.S. Securities Act of 1933 as amended (“U.S. Securities Act”) and unless so registered, may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (a) in the United States only to persons reasonably believed to be ‘qualified institutional buyers’ (as defined under Rule 144A under the U.S. Securities Act pursuant to the private placement exemption set out in Section 4(a) of the U.S. Securities Act and (b) outside the United States in ‘offshore transactions” as defined in and in reliance on Regulation S under the U.S. Securities Act and the applicable laws of the jurisdictions where such offers and sales occur.
DISCLAIMER CLAUSE OF SEBI: SEBI only gives its observations on the offer documents and this does not constitute approval of either the Offer or the specified securities slated in the Offer Document. The investors are advised to refer to page 444 of the RHP for the full text of the disclaimer clause of SEBI.
DISCLAIMER CLAUSE OF BSE: It is to be distinctly understood that the permission given by BSE Limited should not in any way be deemed or construed that the Red Herring Prospectus has been cleared or approved by BSE Limited nor does it certify the correctness or completeness of any of the contents of the Red Herring Prospectus. The investors are advised to refer to the page 445 of the Red Herring Prospectus for the full text of the disclaimer clause of BSE.
DISCLAIMER CLAUSE OF NSE (The Designated Stock Exchange): It is to be distinctly understood that the permission given by NSE should not in any way be deemed or construed that the Offer Document has been cleared or approved by NSE nor does it certify the correctness or completeness of any of the contents of the Offer Document. The investors are advised to refer to page 446 of the Red Herring Prospectus for the full text of the disclaimer clause of NSE.
