McDonald’s “The Good Food Story”
McDonald’s strengthens its commitment to customers through “The Good Food Story” Announces re-engineering of its menu to make food more wholesome and nutritious Hardcastle Restaurants Pvt Ltd (HRPL) is in an exciting phase in India with new store formats, digital interventions and menu innovations. Business has been on an upswing with 10 consecutive quarters of positive same store sales growth. To add to this excitement, the company, master franchisee for McDonald’s restaurants in west and south India, today announced ‘The Good Food Story’ to reinforce its commitment towards promoting nutritive and wholesome food. McDonald’s has been serving the Indian palate for the last 22 years. Over the years, it has developed an indigenous menu completely unique to India. The brand has always been cognizant of Indian sensibilities. It has kept its vegetarian kitchen separate from the non- vegetarian kitchen. The company also does not serve pork and beef in a...