Ahead of Akshaya Tritiya, Everlite by Senco Gold & Diamonds Launches New Store at Mumbai’s Andheri Metro Station in an Industry-First Expansion

 ~ Celebrating the opening of Senco Gold & Diamonds’ 177th store across India ~

Mumbai, 29thth April 2025: In a landmark move for the jewellery industry, Senco Gold & Diamonds has launched Everlite by Senco, marking its first-ever presence inside a metro station at Mumbai’s bustling Andheri Metro. Senco Gold and Diamonds proudly announces the and opening of its 177th outlet spanning an impressive 200 sq. Ft, this expansion marks a significant step in the brand’s commitment of providing customers with exquisite jewelry and impeccable craftsmanship across the city.

Adding glamour and excitement to the grand celebration, the new showroom at Andheri Metro Station, Andheri East, was inaugurated by renowned actress and Miss world 2017 Manushi Chhillar. The newly opened store Everlite by Senco Gold and Diamonds features an extensive collection from our everlite brand which is light weight contemporary designs for everyday wear ranging from modern lightweight designs making it the perfect destination for every occasion.

Commenting on the launch, Joita Sen, Director of Senco Gold & Diamonds said, "Mumbai holds a special place in our hearts, and we are thrilled to bring the Senco experience to the heart of Mumbai’s metro network. With our new store, we aim to provide busy commuters and urban shoppers easy access to contemporary, lightweight, and versatile jewellery with top notch craftsmanship. We are pleased to have Manushi Chhillar grace this occasion, adding to the celebration of our growing legacy."

Dhaval Raja, Chief General Manager of Senco Gold & Diamonds, shares, “As we are expanding our presence in India this was the best time during the Akshay Trithiya, we are thrilled to present our Everlite by Senco Gold and Diamonds store having collections of light weight everyday jewelry for everyone. With this store we are now at 177 stores across India. With this first-of-its-kind metro station jewellery outlet, Senco continues to pioneer new ways of bringing fine craftsmanship and modern designs closer to our customers' everyday lives. We look forward to welcoming jewelry enthusiasts and providing them with a premium shopping experience”.

Expressing her excitement for the store’s launch, Actress Manushi Chhillar said, "I'm delighted to be a part of Senco Gold & Diamonds' new store launch in City of Dreams Mumbai. The city's roots relate to the stations and opening store at hustling place itself make it an ideal destination for all working women’s. Senco Gold & Diamonds has always stood for elegance and tradition, and with Everlite’s lightweight and contemporary designs, they beautifully cater to the spirit of the modern Indian woman who values both style and substance I'm excited to witness the unveiling of their stunning collections, which will surely appeal to the people of Mumbai.”

Senco Gold & Diamonds has established itself as a trusted name in the jewelry industry, with a strong legacy of over eight decades. The brand continues to expand its footprint across India, offering intricately designed collections that blend tradition with modern aesthetics.

The grand opening event was marked by exciting offers, special discounts, and an exclusive showcase of new designs, attracting a large number of jewelry enthusiasts and patrons.