Expands footprint for thin-cut Lay’s Wafer Style across the country
·
Available in three delightful
flavours – Salt & Pepper, Tangy Treat & Sundried Chilli
New Delhi, 13th
December 2021: Expanding its brand footprint in the
country, Lay’s, India’s favourite chip brand, is introducing a new flat
cut chip and its thinnest range of chips ever - Lay’s Wafer Style. Aimed at consumers seeking an innovative, sleek, and
crunchy flavorful experience, Lay’s Wafer Style is the thinnest chips
from the house of Lay’s and will be available in three delightful new
flavours – Salt & Pepper, Tangy Treat & Sundried Chilli –
providing a delicate crunch in every bite to consumers.
Tailor-made to
suit the changing tastes and palates, Lay’s Wafer Style aims to offer a ‘Paper
Thin, Wafer Thin’ experience to the audience with differentiated
flavours.
Expressing his
delight on the new launch, Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India said, “As market
leaders, we at Lay’s continue to bring exciting category innovations that are attuned
to the evolving preferences of the consumers. We
are delighted to introduce ‘Lay’s Wafer Style’, flat-cut chips and the thinnest
chips from the house of Lay’s in three great tasting flavours.. We are confident that the audience will love
the new Lay’s Wafer Style just like our other innovations in the past.”
Lay’s Wafer
Style is now available in three special flavours – Salt & Pepper, Tangy
Treat & Sundried Chilli – at INR 5, INR 10 and INR 20 across all
leading retail and e-commerce platforms in India. For Lay’s Wafer Style, a
new TVC campaign will be unveiled featuring Lay’s brand
ambassador and Bollywood superstar, Alia Bhatt, and popular actor Siddhant
Chaturvedi across multiple platforms.
***
About Lay’s:
Launched in 1995 in India, Lay’s is
one of the marquee brands from PepsiCo India and has always been known for
bringing in flavours of the world along with Indian flavours that our consumers
love. Lay’s has a wide range of offerings under its umbrella, with unique and
indulgent flavours that cater to both local and international tastes. It is
available in six flavours.
Consumers can also log onto the Lay’s
Facebook page at http://www.facebook.com/laysindia and follow us on Instagram at https://www.instagram.com/lays_india/?hl=en
About PepsiCo
India
PepsiCo entered India in 1989 and has
grown to become one of the largest MNC food and beverage businesses in India.
PepsiCo India has been consistently investing in the country and has built an
expansive beverage and snack food business supported by 62 plants across foods
and beverages. PepsiCo India’s diverse portfolio includes iconic brands like
Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. In less than two
decades, the company has been able to organically grow eight brands, each of
which generate Rs. 1000 crores or more in estimated annual retail sales and are
household names, trusted across the country.
PepsiCo’s growth in India has been
guided by our vision to Be the Global Leader in Convenient Foods and Beverages
by Winning with Purpose. “Winning with Purpose” reflects our ambition to win
sustainably in the marketplace and embed purpose into all aspects of the
business. For more information, visit www.pepsico.com
For any media queries, please contact:
From PepsiCo India: Amit Nanchahal| Amit.Nanchahal@pepsico.com +91 8130463737 |
From Edelman: Shriya Yadav | Shriya.yadav@edelman.com | +91 9971230399 Parushi
Sharma | Parushi.sharma@edelman.com | +91
83770 43010 |
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