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Sunday, July 2, 2017

Cinematic Tourism in North East India



MINISTRY OF COMMERCE INDUSTRY , GOVT. OF INDIA and ICSI- INT.CHAMBER FOR SERVICE INDUSTRY  ORGANIZED AN INTERNATIONAL CINEMATIC TOURISM PROMOTION  INTERACTION FOR PROMOTION OF NORTHEAST REGION OF INDIA AND ASEAN COUNTRIES WITH MEDIA ENTERTAINMENT INDUSTRY


The event commenced with Inauguration ceremony by releasing the Route Map of  North East State by Ministry Officials, Key Speakers from Media Entertainment Industry & ASEAN countries 

                              

Guest of honor were :-
1.    Shri Sudhanshu Pandey- Joint Secreatry,Department of Commerce , GOI     Ministry Of Commerce & Industry
2.    H. E. Mrs. Ma Teresita c. Daza- Ambassador- Phillipines Embassy
3.    H.E.Haji Sidek Bin Ali - High Commissioner- Bruenei Darussalam High Commission
4.    Mr. Tran Xuan Thuy- Counsel General - Vietnamese Consulate General in Mumbai
5.    Mr. Tran Le Tien -Councellor, Economic section- Vietnam Embassy
6.    Mr. Nor Shazly Azmi-Deputy Director   Tourism Malaysia, Mumbai
7.    Mr. Ekpol Poonpipat-Honorary Consul General Royal Thai Consulate-General in Mumbai
8.    Kalpana Lajmi                  
9.    Mrs Maya Kholie-Eminent Producer -Arunachal Pradesh
10. Ms Sunita Bhuyan- Eminent Violinist & HR professional, Assam          Assam
11. Mr. Dave Thoudadam-Award Winning Documentary Film Maker (Manipur)     Award Winning Documentary Film Maker (Manipur)
12. Ms. Lin Laishram Actor & Model (Manipur)    Actor & Model (Manipur)
13. Shri Jyoti Kalash, IAS (1990) Principal Resident Commissioner- Government of Nagaland
14. Mr. Pu Zaia Deputy Resident Commissioner - Government of Mizoram
15. Mr. Devashish Sharma-Additional Resident Commissioner-Govt. of Assam, Mumbai
16. Mr. Madan Kumar Pradhan-Joint Director-Sikkim Tourism, Govt. of Sikkim
17. Ms Sunita Bhuyan-Eminent Violinist & HR professional, Assam          Assam
18. Ms. Ate Kevichusa-Eminent Producer Nagaland
19. Shri Jahnu Barua-    Renowned Producer Director from NER(I)
20. Mr. Anil Sharma- Renowned Producer & Director     
21. Mr. Mehul kumar             
22. Mr. Varun Sharma - Actor in comic role          
23. Mr. Dhananjay Singh-Director General -NHRDN

                                                          

The Dias was graced by big wigs from the  Media entertainment Industry as Cinematic Tourism has  tremendous potential to give boost to Indian economy, promote Northeast region  tourism, and generate large foreign exchange, direct and indirect employment opportunities for the untapped existing potential of our northeast region of the country and many more such avenues. There was a special confluence of ASEAN Countries heads on this occasion, to promote Cinematic tourism. 

                                                    

Followed by a 3 section Panel Discussion divided into Films, TV and Studio.

11:30 - 1:00PMInaugural Session  :  Session on Cinematic Tourism with  JS- Min. of Commerce Industry, Govt of India, Ambassadors/ High Commissioners/ Counsel Generals of ASEAN Countries in India & Film Production Houses highlighting the industry demands and suggestions for NER(I) & ASEAN Region.
2 - 3  PM-Panel Discussion  :  Session on needs of Television Industry for NER(I)-ASEAN with Television Production Houses
Tea will be served during the Session
3  - 4 PM- Panel Discussion III :  Session on Animation & Digital   Technology for M&E Industry in NER(I)-ASEAN with Advertisement, 2D/3D Animation. Post Production and VFX Studios
4 - 4-30 pm - Open House 
4.30 - 4.45 pm - Recognition and Honours
4.45- 5 pm- Summing up and closing remarks by Joint Sec Min. of Commerce & Industry, GoI  and dispersal. 

                                        


The elaborated discussion was attended by the big wigs of Bollywood and Television fraternity Smita Gondkar, Shweta Khanduri, Dj Sheizwood, Prashant Virendra Sharma, Champak Jain, Surya Prakash Sharma Chairman of Molad Group, Rani Hazarika. Throwing some light and keeping in view, Min. Of Commerce & Industry , Govt. of India has taken initiative to promote Cinematic Tourism with ICSI- Int. Chamber for Service Industry and to deliberate on following:

1. Which are the most unique/picturesque locations in  Northeast India,  and ASEAN countries which are offered to M&E Industry for shooting and Media Ent. related events.

2. How to help the Industry for getting single window clearance, hassle free activities right from landing-shooting-and moving out , availability of desired equipment ,  tapping the local talents, active participation of state Tourism departments, working in the direction to  get most economical  packages for M&E Industry and other feasible incentives.

Shri Sudhanshu Pandey, Joint Sec. Min. of Commerce gave the complete road map on how Min. of Commerce and Industry, is working in the direction to promote NER and ASEAN for service industry with a special segment of Media- Entertainment Industry. He also highlighting no. of initiatives which have been taken in this regard. 

Dr Gulshan Sharma, ‎Director General at International Chamber for Service Industry (ICSI) said "The main reason for this conference was to reach out to all the people of the specific industry and bring in collective efforts towards making North East India Cinematic tourism a big success along with ASEAN countries. The chamber would also like to understand, the demand of the Media-Ent industry, if the Northeast region of India is to be promoted . Besides, eminent people from Northeast region from the industry and govt. also participated in the event to share their views on the NER region besides ASEAN diplomats. 

Mr. Sudhanshu Pandey Joint Sec. Min. of Commerce says, "It's an honor to have the entire film & television fraternity be a part of Cinematic Tourism 2017.  We invite them to the north east side of India to explore the locations & give a glimpse of the beauty of the cities. I thank each and everyone for being  a part of this conference."

A Web-portal www.cinematictourism.in would provide complete details and services.The role of the media and entertainment industry in India has been huge in our day to day life. Newspapers, magazines and movies are the three most important mediums where from a Monday brunch in a city passes through the same boulevard of tasteless days and whizzes to an exotic weekend getaway. Nowadays film makers have been smart enough to capture the Indian audience in large numbers by laying bare the hard lifestyle of the common man. Although such realistic movies don’t influence the travel and tourism sector directly, some scenes do manage to capture the eyes of travelers prompting them to travel to India later on.

However most of the production houses move out of country due to various hassles in getting clearance, lack of single window clearance and one agency taking overall responsibility to help the entire industry through Min. of Inf. & Broadcasting, Min. of Culture, Min of Home Affairs, Min. Of Defense, take up financial incentives through Min. of Finance and state govt. concerned depts. Etc



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