Saturday, May 28, 2016

Asian Paints Celebrates World Interiors Day

Indian Bloggers

   
The same story ... but if its recited in Colorful, vibrant, picturesque, hearty tone ... then it becomes mesmerizing, fascinating and is loved by the listeners time and again.

" Har Ghar kuchch kahta hai, Apna mood dikhata hai ... Asian Painted ghar Aashiquana hota hai... "
The same home when painted, decorated by Asian Paints  becomes a cherished heaven. 
How ? Seeing is believing, so do visit and check out Asian Paints Color store on Hill road, Bandra yourselves.


Asian Paints’ signature store, Bandra celebrated World Interiors Day with a unique movies-inspired workshop on interiors. The Colour Store in Bandra was set up by Asian Paints with the aim of educating consumers and interior décor enthusiasts on colours and designs as well as how it can change their space. The store invited renowned Film Production Designer, Shruti Gupte to host an exclusive workshop on how to draw inspiration from homes and office spaces designed in popular films.


 Intelligent & Inspirational Interiors, from Silver Screens to Your Home’, theme was conceptualized for this Colour Store initiative. It offered consumers the unique opportunity to bring to their homes, the look and feel that they love, admire and aspire for, from their favorite films. The brand is determined to encourage consumers to take that leap and be experimental and creative with their décor choices in a aesthetically practical manner


Asian Paints hosted this informative workshop with leading Bollywood Production Designer Shruti Gupte who designed homes and interior spaces in films such as ‘Aisha’, ‘Taare Zamin Par’, ‘Khoobsurat’, ‘Lunch Box’, and others, Shruti possesses a deep understanding of the style and sensibilities of the modern-day consumers. Through examples of her films, she covered various aspects from designing homes of characters in movies, to tips on how consumers can use designs seen in movies as an inspiration while decorating their homes.


Production Designer Shruti Gupte shared, “We as consumers need to make ourselves the heroes and heroines of our own movie scripts. Colors and textures are not to be feared but embraced as part of our personality. Our personal and professional environments are an extension of our personality and should inspire our days, help create memories or convey our aspirations. If the movies take inspiration from our reality, then why should not we allow those reel-ties to become our reality? It's a simple decision to step out of our comfort zone and experiment. 
                                                 

Asian Paints Color Store allows us to realize our dreams before we choose to make it permanent" ...added Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. “From sharing insights on how to choose the right colour to offering firsthand experience through interesting DIY activities, we have always strived to engage consumers on painting and décor through events and activities at the Colour Store. Since films are known to inspire us in many ways, the Colour Store has collaborated with ace Production Designer, Shruti Gupte, for World Interiors Day to bring inspirational home décor ideas from the silver screen to consumers.”


For those who are always looking for new ideas to do up their personal spaces with all that’s in vogue and colorful, this workshop at Asian Paints Colour Store, Bandra proved to be inspirational and experiential in equal measure. Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 141.83 billion. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Idea Stores, Ezycolour services like Home Solutions & Colour Consultancy and Colour Next trend forecasting.
                    

The main idea behind this bloggers meet is to create awareness about the stores and communicate that the Asian Paints color store arranges events / workshops on design ( home / office interior decor ) for consumers so that people who are interested can reach out and be informed about future events.


Come ... Join ... Let's celebrate #WorldInteriorsDay with #Asian Paints         #ColourStoreBandra


Here are the social media links of Asian Paints to keep us updated about their latest range , events , workshops etc : Twitter ,  Facebook , Insta , YouTube 





12 comments:

  1. Beautiful snaps. One will definitely feel like checking out the colour store after reading this post

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    1. Hey Rakhi , welcome to 'Spirit of Mumbai' Thanks for the compliment and the credit goes to Asian Paints Color store, Bandra for being so prettily charming. Yes , you should check out the Asian Paints store for their products as well as for the interactive workshops / sessions.

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  2. Replies
    1. Thanks Rupam. Once you enter the Asian Paints Signature store, you are surrounded by such marvelous art-decor that it reflects in your post.

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  3. Pretty informative post, Sujata. Never really gave it a thought that the beautiful homes in movies have a team of designers behind them. Also the store photos too give an idea about the creativity that has gone into creating it.

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    1. Hey Ragini , Welcome to 'Spirit Of Mumbai'. The full credit of this post being pretty informative goes to the wonderful 'Asian Paints Signature store' and the talented production designer Shruti Gupte's interactive workshop.

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  4. Lovely post. I love the idea that asian paints has of diy ...so many ideas can be implemented...

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    1. Asian Paints Signature store has infinitely innovative decor ideas for your Homes & offices. I just could not drag myself out of that Designer Heaven. Shalini, you must visit once all the way to Bandra, on the pretext of Shopping at Hill road.

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  5. Amazing pictures and what a beautiful blog....

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    1. Thanks a zillion for your hearty appreciation.

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  6. The workshop with leading Bollywood Production Designer Shruti Gupte was very interesting.
    In the Delhi meet too, we had great fun at Asian Paints CP store and came back with a realization that a lot of hard work and creativity and colors goes in planning every crucial scene of the film.

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    1. Production Designer Shruti Gupte is so passionate about her job that it reflects amazingly in her workshop. Now we know , why Shruti-designed movies are so dazzling

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