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Sunday, September 13, 2015

OpenUp with Stayzilla n MakeRoomForSomethingNew


Five Thousand years old Indian tradition 'Atithi Devo Bhav' ( Sanskrit : Guest is God ) , the culture of 'Yaadhum ooray , Yaavarum kaelir' ( Tamil : Every country is my own and all the people are my kinsmen ) has flourished , gained momentum with Stayzilla's   campaign.




Stayzilla.com is Indias largest hybrid managed marketplace for Stays. Owned and operated by Inasra Technologies Pvt. Ltd. Stayzilla.com is the market leader in the alternate stay segment in India, and is one of the fastest growing start-ups in the Indian travel and hospitality eco-system.  With a  niche strategy of focusing only on ‘stays, Stayzilla offers over 35,000 'Stays' across 4000+ cities in India. Stayzilla has been recognized as one of the Top 6 Internet start-ups by India's premier start-up showcase event, Proto and the ‘Hottest Top 30 Start-ups' label from Tata Nen.


On September 11, 2015 Stayzilla.com renewed its brand focus to Empower Homeowners to Open Up vacant Rooms in an exclusive launch event in Mumbai.
Stayzilla announced that it has unveiled a new brand campaign  along with the launch of their mobile app, to bring alive the concept of alternate stays in the country. The campaign which went live that day across digital media channels emphasizes the companys focus on widening the quality of stay choices for travelers in India who are looking at unique and differentiated stay experiences.



“Today, Indias stay market is large and fragmented with shortage of close to 1,000,000 rooms in the country, creating a huge opportunity for expansion and growth. Keeping this in mind, we have decided to strengthen our play in the alternate stay segment. With the launch of our new communication, we aim to encourage hosts to open up their vacant rooms with Stayzilla.com . Hosting is not new to Indians and as a country, we have been practicing it since eons, going by the 3000 year old philosophy 'Yaadham oore Yaavarum Kaelir' ( Tamil : any town is home, anyone is kin), one should feel at home in any city, town and zilla. Thus our revised brand philosophy is reflective of our company’s vision - provide a number of quality stay options to the new breed of travelers who are looking at stay options customized to their interests and preferences”, said Yogendra Vasupal, Founder and CEO, Stayzilla.



The campaign is being kicked off by a short film that highlights Stayzilla.com ’s concept of homes. The video has been produced and created in-house by Stayzilla and directed by celebrated National Award Winning director Thiagarajan Kumaraja of fame
The Creative Head of Stayzilla, Gopinath Prasanna commented on the video saying, “We have used stop motion - papier-mache for the video as it best suited to the purpose of showcasing the transition from an old world tradition towards a new concept. The vision which led us to creating such a great piece was about showcasing the essence of sharing experiences. We have tried to maintain the Indian factor in the video for our consumers to be able to relate to the idea of the company and its services. It is a great achievement for us to have completed the video in just 75 days with a nine member team while usually creating a video with such great detailing takes about 6 months and at least half a hundred team members.”


The new campaign is targeted specifically at hosts and aims to revive the culture of hosting guests at homes through the new mobile app which will cater to both homeowners and travelers alike. The app, which will enable hosts to open up their vacant rooms faster, has selective filters which will help them choose the kind of travelers they would like to host. It will  allow users to look for stays that match their own requirements such as food preferences, travel type and much more. A special ‘Build your tribe’ feature on the app will also enable one to host and befriends with  travelers basis their passion - be it a specific interest, their institution or even to explore something new, thus giving people yet another reason to travel.

Yogendra added, “Through our new campaign, Open Up   we want to tell people that to experience something new, they do not have to step outside. They can just open their doors and let the world in. Even for travelers this opens up a number of stay options right from providing frequent business travelers a home away from home to probably the alumni of an institution who would like to stay with a fellow alum while traveling.”

It's time to Open Up... To new personalities, new cultures, new stay experiences without leaving our roots - A new Stayzilla.

Yogendra Vasupal ( Founder and CEO - Stayzilla.com  started his career at the age of 19 by undertaking freelance projects to develop web-based applications and e-commerce portals. An internet and technology enthusiast from a young age. Yogi loved creating things and identified ‘online accommodation booking’ as a future trend, when e-commerce was beginning to take shape in India. His vision of the e-commerce sector in India helped him develop a one-of its-kind, revolutionary, e-commerce portal of his own. That vision grew into the inception of an online portal for hotel accommodations anywhere in India known as Stayzilla.com


2 comments:

  1. That is such an amazing concept and no doubt they are the market leaders :)

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  2. Hi Shweta. You are right , the concept is amazing and it's execution is profitable for both parties ( the hosts and the guests of Stayzilla ).

    ReplyDelete